451 Marketing Director of Search Marketing to Speak at New England Food Show 2012

BOSTON, MA (02/29/2012)(readMedia)-- On Monday, March 12, Francis Skipper, Director of Search Engine Marketing at 451 Marketing, will be speaking at the New England Food Show 2012. Skipper will be discussing how businesses in the hospitality industry can optimize their online presence for local search.

"Localized search results and mobile devices have dramatically changed the way people find, share, shop, and connect," said Skipper. "This is especially important in the hospitality industry where patrons are making decisions on the go. We've worked with several of our hospitality clients to ensure they that get top search rankings in local markets. This session is an opportunity to use that experience to teach attendees how optimizing for local search can help them increase both search traffic and foot-traffic."

The New England Food Show, sponsored by the Massachusetts Restaurant Association, is the region's largest retail and food service event and will be held at the Boston Convention & Exhibition Center. Its goal is to educate attendees on satisfying current customers, attracting new ones, and growing their bottom lines. For more information about the event or to register to attend click here.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media, and search marketing. Based in Boston, 451 Marketing works with brands to build awareness, engage customers, create fan loyalty, and drive business using a cutting-edge, integrated approach to communications campaigns. For more information, visit www.451marketing.com.

###