451 Marketing Founder to Give Keynote Address at LMA NE Annual Conference

BOSTON, MA (10/17/2011)(readMedia)-- On November 4th, 451 Marketing Founding Partner AJ Gerritson will give the keynote speech at the 2011 LMA NE Annual Conference at the Moakley Court House in Boston. Gerritson's speech, "Using Social Media as a Part of an Integrated Communications Campaign," will discuss how law firms and legal associations leverage social media.

"The legal industry in unique," said Gerritson. "Legal marketers are faced with limitations in what they can communicate via social media. I will discuss how to they can overcome these challenges to communicate with clients and position their brand as thought leaders."

The New England Chapter of the Legal Marketing Association, the authority for legal marketing, is dedicated to serving the educational, networking and informational needs of its members and maintaining the professional standards of those involved in law firm marketing. This year's conference will primarily focus on current trends, products and technologies with workshops and sessions that dig deeper into social media, business development, competitive intelligence, online and offline marketing and more, and how you can practically apply these tools into your current marketing and business development efforts. Gerritson will share experiences and offer recommendations on how you can "win" the technology battle and stay ahead of the curve. For more information, or to register for the event, click here.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media, and search marketing. Based in Boston, 451 Marketing works with brands to build awareness, engage customers, create fan loyalty, and drive business using a cutting-edge, integrated approach to communications campaigns. For more information, visit www.451marketing.com.

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