451 Marketing Partner Boston Business Journal Honored with Top Social Media Award

Leading Boston Communications Agency's Social Media Strategy Helps BBJ Earn Honors

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451 Marketing Partner Boston Business Journal Honored with Top Social Media Award

BOSTON, MA (11/01/2012)(readMedia)-- The Boston Business Journal (BBJ), a 451 Marketing social media partner, was recently recognized by American City Business Journals. Last week, the BBJ was recognized for "Best Use of Social Media" at the organization's annual Editorial Awards Banquet. Since 2011, BBJ and 451 Marketing have collaborated to organically increase followers for the brand's Twitter handles and promote online engagement. As a social media partner, 451 Marketing has also been instrumental in designing BBJ's live-tweeting strategy for signature events.

"At the Boston Business Journal, we believe we have a best-in-class social media strategy that has informed our news gathering and enhanced the newspaper's brand as well as the brands of individual reporters and editors," said Publisher Chris McIntosh. "This award solidifies that and I couldn't be more proud."

"We are excited for the Boston Business Journal, they have been an amazing partner to work with," said AJ Gerritson, founding partner at 451 Marketing. "They've done an amazing job executing the strategies we worked with them to design – this award demonstrates that."

In addition the BBJ was honored with awards for General Excellence, Research, and Blogging, as well as a Finalist Award for Best Design.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing, and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.

About Boston Business Journal

The Boston Business Journal is a weekly, business-oriented newspaper published in Boston, Massachusetts. It is published by the American City Business Journals. For more information, visit http://www.bizjournals.com/boston/.