Article written by MVCC Assistant Professor Justin Wilcox to be included in AMTP's Publication
Related Media
UTICA, NY (11/03/2010)(readMedia)-- Mohawk Valley Community College Assistant Professor Justin Wilcox, of Forestport, has authored an article on Service Quality Experiment of Leisure Cruises that will be included in the Association of Marketing Theory and Practice's (AMTP) annual publication "Proceedings". His study examined the determinates and gaps in service quality in the leisure cruising industry.
He has been invited to present his research findings on the topic at the AMTP's annual meeting in Panama City, Florida in March.
Wilcox holds an MBA in Technology Management with concentrations in marketing and e-commerce from the SUNY Institute of Technology Utica/Rome. He has been a faculty member at MVCC since 2004 and teaches international marketing, marketing management, principles of marketing, principles of management and small business management.