Commissioner to Support Wine in Grocery Stores

ALBANY, NY (03/16/2010)(readMedia)-- New York State Agriculture Commissioner Patrick Hooker will join others in Rochester on Tuesday, March 16 to announce a new consumer choice campaign, called "Convenience is Choice. Bring Home the Wine." This campaign supports Governor Paterson's proposal to allow the sale of wine in grocery stores. The Governor's proposal would provide significant benefits to New York wineries and give consumers the choice and convenience of purchasing a bottle of wine when shopping for their dinner.

The Commissioner will discuss the numerous benefits of the proposal, both for farmers and consumers alike. Representatives from other supporting businesses and industries will be in attendance. All media are welcome and encouraged to attend.

WHO: New York State Agriculture Commissioner Patrick Hooker

Wegmans' CEO Danny Wegman

Along with members of the retail food, wine and agriculture industries

WHAT: New campaign – "Convenience is Choice. Bring Home the Wine."

WHEN: Tuesday, March 16, 2010 at 1:00 pm

WHERE: Wegmans, 3195 Monroe Avenue, Rochester

585-586-6680

For more information regarding this event, please contact Jessica Ziehm with the New York State Department of Agriculture and Markets at 518-457-3136 (office) or 518-527-3949 (cell).