Creative Genius: Boston Web Startup Finds Balance in Business and Life

BOSTON, MA (09/27/2010)(readMedia)-- All good web development requires a synergy of technical and creative skills; the left and right brain. While some companies might excel at one or the other, many have to enlist outside help to fill the gaps in their skill set. The same could be said for a marriage. Webiva is a Performance Inbound Marketing Platform (PiMP) that helps businesses to optimize SEO, convert leads, and increase profits, and its creators, the Rettig's, are different.

A husband and wife team: Pascal Rettig, a whiz programmer with a Master's degree from MIT and more than a decade of web development experience, equals the left, while Martha Rettig, the creative director with a BA in graphic design from Simmons, agency experience and a background in print and commercial advertising, is the right. Together in 2006 they built Webiva, a web 2.0 open-source website building system that allows web professionals to build high-performing, dynamic, websites more easily.

"We attack each problem we face from both sides and strive to develop an end-product that balances the ideal technical solution with a designed approach that makes it a pleasure to use," said Martha Rettig.

Pascal and Martha developed Webiva as an in-house solution to the all too common problems that arise between developers and designers. She was a type A designer that wanted every site to feel and function the right way. He was a stubborn coder that wanted the sites to work beautifully on both the front and back. Where they were in agreement was that Webiva should be more than a content management system (CMS).

The bridge they built? Webiva.com-a lead generation system on the backend that easily integrates with existing customer relationship management (CRM) platforms and a pixel-perfect customer engagement site on the frontend.

"We like to say Webiva helps you PiMP your website, because Webiva's focus is on not only the look and structure of an entire website, but also site performance and inbound marketing," said Pascal Rettig.

"We recently launched a new Software-as-a-Service (SaaS) hosting platform. Having built client website for the past three years we are moving into phase two- and will be developing and releasing a number of internally-funded and developed projects in the near future," said Martha.

About Webiva

Webiva is a Performance Inbound Marketing Platform (PiMP) that provides companies with high-performing websites, blogs, online communities and e-commerce shops. It provides businesses with a competitive edge by helping to optimize SEO, convert leads and increase profits. Webiva is the first and only web 2.0 open-source Ruby on Rails content management system (CMS) built from the ground up with a designer's and a developer's needs in mind, allowing web professionals to quickly and easily build custom websites. Founded in 2006, Webiva is based in Boston. http://www.webiva.com/