CriminalWatchDog, Inc. Hires 451 Marketing to Launch Targeted Search Marketing Campaign

451 Marketing to launch comprehensive search marketing campaign to increase awareness of the brand and drive web traffic to the company's website

BOSTON, MA (06/18/2010)(readMedia)-- 451 Marketing announced today that CriminalWatchDog, Inc. hired the firm to launch a comprehensive, twelve-month targeted search marketing campaign that incorporates both Search Engine Optimization (SEO), and pay-per-click advertising (PPC) to increase awareness of its brand and web traffic to the company's website, CriminalWatchDog.com.

"CriminalWatchDog, Inc. has extensive experience in providing Applicant Screening services and we are excited to help them ensure that their web presence is as formidable as their impressive reputation," says 451 Marketing Founding Partner, AJ Gerritson. "Our expertise in new media communications and web strategies will be reflected in the SEO campaign that we have designed for CriminalWatchDog.com."

CriminalWatchDog, Inc.'s mission is to provide accurate, reliable and confidential Criminal Background Check and Public Record Check reporting. The company's in depth Criminal Background Check coverage is available via the automated data connections to official state, local and federal reporting agencies.

As part of the SEO campaign, the 451 Marketing team will ensure that CriminalWatchDog.com is highly ranked in search engine for key terms, by making changes to the site's URLs, title tags, content and code structure. To supplement these efforts, the 451 team will execute an external and internal linking strategy that will increase the ranking of the website by ensuring that weighted and referential links point back to the website.

About CriminalWatchDog, Inc.

CriminalWatchDog, Inc. is dedicated to providing accurate, reliable and confidential Criminal Background Check and Public Record Check reporting. Founded with nearly a decade of experience providing Applicant Screening services, we have the expertise you need and rely on when safety is a concern. This in depth Criminal Background Check coverage is available via our automated data connections to official state, local and federal reporting agencies.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.