For PRWeek Student of the Year Finalist, a Lot of Research, a Lot of Planning, a Little Acting

An Ithaca College senior is one of the top five finalists in this year's PRWeek Student of the Year competition, and she got there with a little help from her theater background. Mackenzie Gannon, who graduates this spring with a degree in integrated marketing communications, applied to the industry magazine's competition as part of an independent project in her Public Relations Lab course in the Roy H. Park School of Communications.

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