Gregg Lichtenstein presents 'Empowering the Next Generation of Entrepreneurs in Family Business'

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Gregg Lichtenstein, Ph.D

ELIZABETHTOWN, PA (04/04/2013)(readMedia)-- The High Center for Family Business will hold a breakfast seminar for Center members from 8:15 a.m. to 11 a.m., Thursday, May 9, 2013 on the Elizabethtown College campus. Gregg Lichtenstein, Ph.D. presents a workshop titled "Empowering the Next Generation of Entrepreneurs in Family Business." To register, please contact fbc@etown.edu or 717-361-1275.

Currently, many families are preparing the next generation to manage the existing business by sending them to business school. But does the next generation have the ability, not just to maintain what has already been created, but to re-invent or re-create the business in the event that the market changes drastically? For that to happen, the next generation needs entrepreneurial skills, not just management skills. Given the accelerated pace of change in the global market today, the future value of the family's wealth depends on the entrepreneurial skills of the next generation. Lichtenstein's presentation addresses the growing challenge of maintaining the entrepreneurial spirit and skills within family businesses.

Lichtenstein is the CEO of Collaborative Strategies, LLC in New Jersey, which specializes in working with entrepreneurs, intrapreneurs and strategic alliances. He has worked with over 1,200 businesses in more than 70 industries, as well as with nonprofit organizations and local, state and national governments on venturing, incubation, business strategy, marketing and new product development.

Lichtenstein received a Ph.D. from the Wharton School in Entrepreneurship and Social Systems Sciences, and continues to be an entrepreneur. He started and led two technology ventures and actively participated in four others. As one of the designers of the Entrepreneurial League System® (ELS)-an innovative coaching system for entrepreneurs-Lichtenstein operates the system in various parts of the U.S. He has been published several times on topics such as entrepreneurship, economic development and strategic alliances in academic and popular business outlets. He also co-authored, with his colleague Dr. Thomas Lyons, the first comprehensive reference on working with startups – Incubating New Enterprises.

Read about additional events at Elizabethtown College.

Elizabethtown College, located in historic Lancaster County, Pennsylvania, is a private coed institution offering more than four dozen liberal arts, fine and performing arts, science and engineering, business, communications and education degrees. Through personal attention, creative inspiration and academic rigor, Elizabethtown College students are encouraged to expand their intellectual curiosity and are given the opportunity to become a bigger part of the world through experiential learning-research, internships and study abroad. Elizabethtown College's overall commitment to Educate for Service is fulfilled as students are prepared intellectually, socially, aesthetically and ethically for lives of service and leadership.

Visit www.etown.edu for more information about Elizabethtown College.

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Amy Mountain

717-361-1268 (o)

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