Halley Sheffield Named Marketing Manager at 451 Marketing

BOSTON, MA (03/30/2011)(readMedia)-- 451 Marketing Founding Partner AJ Gerritson announced today that Halley Sheffield has joined the 451 Marketing team as the new Marketing Manager. Sheffield brings experience in campaign design, content creation, and implementation. She will be primarily responsible for marketing campaigns using traditional and online media channels and events to promote the 451 brand.

"We are excited to have Halley join our team," said Gerritson. "We are in a time of rapid growth where maintaining and enhancing brand presence is particularly important."

Prior to joining 451 Marketing, Sheffield served as a Marketing Analyst at Blackboard, Inc. in Washington, DC where she specialized in lead management and nurture. Previous to her experience at Blackboard, Sheffield served as Customer Success Administrator at Rosetta Stone, Inc. in Arlington, VA.

In May of 2009, Sheffield graduated from Wake Forest University's Babcock Graduate School of Management, where she received a M.A. in Business Management. She received a B.A. in Psychology from Wake Forest University in 2008. Sheffield resides in Boston, MA.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.

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