How One Walton Graduate Used AI to Grow a Student Business

When Cameron Mercer started helping University of Arkansas students move out of their dorms during his freshman year, he was simply trying to make some extra spending money. Four years later, the business he built from those early move-in and move-out jobs has grown into Boss Hog Moving Co., a student-focused moving company serving Northwest Arkansas. Mercer says the Master of Science in Product Innovation (MSPI) program at the Sam M. Walton College of Business helped him think differently about how to scale it.

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