Katie Schmidt Named Business Development Manager at 451 Marketing

BOSTON, MA (06/01/2010)(readMedia)-- 451 Marketing Founding Partner AJ Gerritson announced today that Katie Schmidt has joined the 451 Marketing team as a Business Development Manager for the company's newly opened Chicago branch. Schmidt brings fourteen years of experience in sales, business development, marketing and strategic planning to her new role, and will specialize in educating prospects about the necessity of developing a strategic online presence in order to identify new business leads.

"I am excited to announce the addition of Katie to our team," Gerritson said. "She brings a level of experience and creativity that will be a vital part of our agency's continued expansion into the Chicago area."

At 451, Schmidt will be responsible for helping companies that sell services or products to other businesses by helping to fill their sales pipeline and meet the needs of their customers. With seven years of online experience, Schmidt will offer 451 Marketing and the firm's prospects and customers a wealth of knowledge regarding how to present their product and/or service to attract more buyers.

Prior to joining 451 Marketing, Schmidt served as a Senior Account Manager at Fox Associates. There she was responsible for selling advertising in print, online, and alternative media for business-to-business and business-to-consumer publications that cover trades such as staffing, finance, medical, public transportation, education, safety, insurance, banking, real estate, maps, and camping in national and international markets.

Prior to joining Fox Associates, Schmidt worked in business development and sales management with companies, including XploreU, LLC., Portsmouth Magazine, Clear Channel Outdoor and The Improper Bostonian.

A native of Portsmouth, NH, Schmidt graduated from University of South Carolina where she received a B.A. in Journalism and Mass Communications. She holds sales certification from The Southwestern Company and Dale Carnegie. She lives in Chicago.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.