Kerryn Gerety Named Senior Account Manager at 451 Marketing

BOSTON, MA (03/09/2010)(readMedia)-- Boston Marketing Agency 451 Marketing Partner Thomas Lee announced today that Kerryn Gerety has joined the 451 Marketing team as a new Senior Account Manager. Gerety brings over five years of experience in public relations, marketing, creative event concept development and strategic planning to her new role, and will specialize in developing and managing various integrated public relations campaigns.

"Kerryn is an extremely talented publicist and we are excited to have her join our team," Lee said. "She brings a level of experience and creativity that will be a vital part of our agency's continued growth."

At 451, Gerety will be responsible for developing strategic communication campaigns as well as utilizing integrated PR 2.0 and Search Engine Optimization/PR techniques for 451 Marketing's growing list of public relations clients.

Prior to joining 451 Marketing, Gerety served as Principal of the Gerety Group for over two years; a boutique public relations, marketing, creative event planning and consulting firm. Handling clients in the fashion, fitness, and nightlife sectors, she specialized in maximizing coverage and exposure with strategic, tailored planning to fit individual client needs and budgets.

Before founding the Gerety Group, Kerryn was a Senior Account Executive at Quartararo and Associates, an events-driven, luxury lifestyle public relations and marketing agency that she helped to grow over 400%. Her clients included Bloomingdale's; San Diego/South Coast Plaza; Cirque du Soleil's Corteo; The Newport Beach Film Festival; The Sports Club/LA Irvine and various restaurants, nightclubs, and retail clients.

A native of North Easton, MA, Gerety attended Trinity College in Hartford and graduated from Boston College where she received a B.A. in English.

About 451 Marketing

451 Marketing is a Boston-based communications agency that specializes in public relations, social media marketing and creative development. The agency creates and implements customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations. For more information, visit www.451marketing.com.