Lexus of Watertown Introduces White Glove Buying Experience

BOSTON, MASS (08/26/2010)(readMedia)-- Massachusetts Lexus dealer Lexus of Watertown has launched a new buying program aimed specifically at busy area professionals. The new White Glove Experience from Lexus of Watertown saves valuable time by bringing aspects of the buying process to the customer's door.

Buyers can choose any new or certified pre-owned vehicle from the dealership's Lexus inventory. A Lexus of Watertown representative will bring the car to the customer's home or office, demonstrate its features, offer a test drive and deliver any paperwork that must be completed.

For additional convenience, the representative will evaluate a trade-in and begin the financing process at the customer's location. Customers can then make an appointment to visit Lexus of Watertown so they may complete the sale. There are no additional charges for this service.

"The White Glove Experience is like having a personal shopper for your next car. You tell us what you want, and we do the rest," said Vincent Liuzzi, general manager of Lexus of Watertown. "This is a tailored approach to buying a Lexus that works around the customer's schedule and cuts hours out of the time it takes to buy a car."

Available to all Greater Boston Lexus buyers, the White Glove Experience borrows its concept from concierge shopping services that provide a personal assistant to busy professionals. By tapping the mobile web, Lexus of Watertown can apply this concept to the complex process of buying a car.

"Figuring out if you like a car usually isn't the hard part," Liuzzi said. "It's filling out all the paperwork, getting a valuation for a trade and completing the sale that takes time. All the tools we need to complete a sale are mobile now, so our customers no longer need to spend hours at our dealership."

In a perfect world, Liuzzi would not ask his customers to come to the dealership at all, but Massachusetts laws prohibit car dealers from selling vehicles away from the showroom. Car buyers also must have license plates and a registration before they can drive their vehicle home. Lexus of Watertown makes sure all the state requirements are met before a customer arrives to pick up a new or pre-owned Lexus.

Lexus of Watertown also offers complimentary pick-up and drop-off to Lexus owners in Greater Boston who need service, as well as a free courtesy shuttle to take customers from their home or office to the dealership.

"We have a very nice showroom and a customer lounge with free food and wireless Internet, but we also understand that some of our customers don't have time to spend here," Liuzzi said. "We do everything we can to work around their schedules and make owning a Lexus as effortless as possible."

About Lexus of Watertown:

Lexus of Watertown is Boston's premier Lexus dealer. They have a huge selection of new Lexus models and Certified Pre-Owned Lexus vehicles, in addition to an exemplary service department that keeps customers coming back. Easily accessible from MetroWest, the North Shore and the South Shore, Lexus of Watertown is just minutes off the Mass Pike between Route 128 and Route 93. For more information, visit them online at www.lexusofwatertown.com, call them at 888.227.9560, or stop by their showroom at 330 Arsenal Street, Watertown, MA.