Lexus of Watertown Launches 2013 GS 350 in Style

WATERTOWN, MASS. (02/06/2012)(readMedia)-- It's not every day that an automaker rolls out a vehicle that changes the direction of the brand as a whole. The 2013 Lexus GS 350 is just such a car, and Greater Boston Lexus dealer Lexus of Watertown is hosting a launch party on Feb. 9 from 6 p.m. to 8 p.m. to celebrate the new, game-changing luxury sedan. In addition to the automotive guest of honor, cocktails and hors d'oeuvres will available for attendees to enjoy.

Featuring an aggressive yet sophisticated exterior, the 2013 Lexus GS 350 represents a new direction for the Japanese luxury brand, which has built a reputation on high build quality, innovation and conservative styling. First revealed at the Pebble Beach Concours d'Elegance last August, Lexus' new luxury sedan sports a new spindle-shaped family grill, as well as a distinctive shoulder line that extends the length of the car.

"The Lexus GS represents an entirely new direction for the brand that we think is worth celebrating," said Vincent Liuzzi, general manager of the Massachusetts Lexus dealer. "We're proud to give our Lexus customers a chance to get to meet the 2013 GS 350 in person, and we hope people take advantage of this opportunity to come out and have a good time with us."

WHAT: Lexus of Watertown's 2013 Lexus GS 350 Launch Party

WHEN: Thursday, Feb. 9 from 6 p.m. to 8 p.m.

WHERE: Lexus of Watertown, 330 Arsenal Street, Watertown, Massachusetts

HOW: RSVP via their Facebook event page, www.facebook.com/events/198928470204734/, or by either emailing gslaunchevent@lexusofwatertown.com or calling 888.227.9560.

Underneath the sleek new sheet metal are a host of changes meant to make the GS 350 more powerful, more efficient and more luxurious. The first two boxes get checked by a 3.5-liter V6 boasting direct-injection technology that produces 306 horsepower and 277 pound-feet of torque, which means sprints to 60 mph take approximately 5.6 seconds. That performance doesn't come at the expense of fuel efficiency though, as the GS 350 will still return 28 mpg on the highway with rear-wheel drive. An all-wheel-drive variant is also available, providing additional control to those drivers facing treacherous winter roads.

Inside, the new GS 350 utilizes the latest technology to increase driver enjoyment as well as safety. Performance-oriented drivers will enjoy the soundtrack the GS 350's engine provides thanks to valves that open to allow more sound in when the throttle is pressed vigorously, while more sedate drivers will rarely hear more than a peep from the powerplant. The GS 350 is also available with a 12.3-inch multimedia display that controls everything from navigation and climate controls, and the optional Heads-up Display projects audio information, current speed and more onto the windshield to ensure the driver doesn't have to take their eyes off the road.

"Lexus pulled out all the stops to create a luxury sedan that can deliver an exhilarating driving experience" Liuzzi noted. "I think comparison shoppers are going to find themselves flocking to Lexus once they realize that the new GS can do more than hold its own against the German competition when it comes to style and substance."

About Lexus of Watertown:

Lexus of Watertown is a recipient of multiple Elite of Lexus awards, given annually to dealerships that showcase overall excellence. They have a huge selection of new and certified pre-owned Lexus models, in addition to an exemplary service department that keeps customers coming back. Easily accessible from MetroWest, the North Shore and the South Shore, Lexus of Watertown is just minutes off the Mass Pike between Route 128 and Route 93. For more information, visit them online at www.lexusofwatertown.com, call them at 888.227.9560, become their fan on Facebook at www.facebook.com/LexusWatertown, or stop by their showroom at 330 Arsenal Street in Watertown, Massachusetts.