Liquid and Kutztown University Celebrate Ninth Annual Digital Marketing Award Winners

Liquid, in partnership with Kutztown University, proudly announces the winners of the ninth annual Liquid Digital Marketing Award competition. This year's challenge, presented in collaboration with Insomnia Cookies, tasked student teams with developing innovative digital marketing campaigns to boost awareness and sales of the brand's Cookie'wich menu item.

The winning team, comprising seniors Nicholas Bodon, a marketing major from Stroudsburg, Pa., Bridget Curtis, a marketing major from Warrington, Pa., Amanda Gravatt, a marketing major from Perkasie, Pa., Jacob Sopko, a marketing major from Emmaus, Pa., and Katelyn Stuhldreher, a marketing major from Bath, Pa., impressed the panel with their comprehensive strategy, creative execution and insightful analysis. Their campaign stood out for its originality and practical application, earning them the top honor and a monetary prize.

"We're continually impressed by the creativity and professionalism these students bring to the table," said Emily Massaro, vice president of marketing at Liquid. "This competition not only showcases emerging talent but also strengthens our ongoing relationship with the university."

Each year, Liquid partners with an exciting brand to serve as the "client" and present Kutztown University students with a real-world marketing challenge. Students first submit a written campaign plan, outlining goals, target audiences, campaign channels and measurement strategies. Three finalist teams, selected by university faculty, advance to the final round to present their campaigns to a panel of experts from Liquid and the client.

This year's collaboration with Insomnia Cookies, a popular bakery chain known for serving warm, freshly baked cookies and ice cream late night, provided students with a unique opportunity to work on a campaign for a nationally recognized brand. Senior Lifecycle Marketing Manager Kelsey Tschoepe, representing Insomnia Cookies, served as a guest judge, offering valuable industry insights during the evaluation process.

The Liquid Digital Marketing Award competition exemplifies the synergy between academia and industry, preparing students for successful careers in marketing and beyond.

Liquid has an established relationship with Kutztown University. Led by CEO Jim Ludlow, member of KU's Council of Trustees, Liquid has many Kutztown University alumni among its team and Liquid's internship program has seen several Kutztown University students across all its departments.

About Liquid

Liquid is a marketing agency specializing in creative, digital marketing, and technology. Through our services, we work with motivated B2B and B2C organizations to deliver exceptional marketing and measure its impact while maneuvering through a constant sea of change.

To view these students click here: https://kutztown.meritpages.com/achievements/Liquid-and-Kutztown-University-Celebrate-Ninth-Annual-Digital-Marketing-Award-Winners/188536