Massachusetts Lexus Owners Encouraged to Hit the Road

New Lexus Benefits Program Offers Travel and Shopping Discounts

BOSTON, MASS (07/08/2010)(readMedia)-- Greater Boston Lexus drivers looking for a reason to travel this summer now have plenty of good excuses thanks to the Lexus owner benefits program. Offered through the program are a variety of benefits and events reserved exclusively for Lexus owners, including discounts on luxury hotels, golf getaways and private tours of Napa Valley wineries.

"The wide array of advantages that come with owning a Lexus go far beyond the models' exceptional performance and luxury, and Lexus's owner benefits are a great example of that." said Vincent Liuzzi, General Manager of Greater Boston Lexus dealer Lexus of Watertown. "Lexus customers demand the highest levels of quality, craftsmanship and service, elements that can be found in every benefit that Lexus has selected for this program."

Travelers can enjoy additional perks, such as free upgrades at Fairmont hotels nationwide and a complimentary massage at Pebble Beach resorts. Owners who miss the Lexus driving experience when they are away from home can take advantage of a free Lexus driving adventure at the Blackberry Farm Inn in Tennessee. There, in addition to a $200 discount off your room rate, Lexus owners will have the chance to get behind the wheel of the new Lexus RX Hybrid or Lexus IS C convertible during an exclusive driving activity.

In addition, Lexus-owning wine aficionados who have always dreamed of a Napa Valley getaway will find a variety of exclusive tasting events and tours available. Some of these private tours are subject to scheduling restrictions, so Lexus of Watertown encourages all Lexus owners to book well in advance.

Closer to home, Massachusetts Lexus owners will be especially interested in a free room upgrade at the Fairmont Copley Plaza, perfect for a weekend getaway in Boston. Furthermore, those in the owner benefits program can outfit their homes and yards with a 15% discount on any online purchase at furniture retailer Frontgate.com.

"Lexus is continually adding to the benefits program, and all this comes in addition to the top-quality service experience that every Lexus owner enjoys," Liuzzi said. "Our signature White Glove service at Lexus of Watertown includes complimentary pick-up and drop-off anywhere in Greater Boston, and service customers are welcome to wait in our lounge and enjoy a complimentary breakfast or lunch. Small touches like these are part of what makes owning a Lexus so special."

For more details about the growing number of exclusive Lexus Benefits and Events, visit http://drivers.lexus.com/lexusdrivers/benefits/partner/home.do.

About Lexus of Watertown in Watertown, Massachusetts:

Lexus of Watertown is "Boston's Premier Lexus Dealer." They have a huge selection of new 2010 Lexus Models and Certified Pre-Owned Lexus vehicles, in addition to an exemplary service department that keeps customers coming back. Easily accessible from the MetroWest, the North Shore and the South Shore, Lexus of Watertown is just minutes off the Mass Pike between Route 128 and Route 93. For more information, visit them online at www.lexusofwatertown.com, call them at 888.227.9719, or stop by their showroom at 330 Arsenal Street, Watertown, MA.