NAMM Shows Students Latest Music Industry Tools and Trends

SUNY Oneonta music industry students got to rock out alongside the field's finest last week at a global music products trade show in Anaheim, Calif.

From Jan. 24 to 27, the students attended The NAMM (National Association of Music Merchants) Show where, each year, leaders of the music products, pro audio and event technology industries gather for product introductions, business opportunities, networking and inspiration. There were more than 400 educational sessions, 7,000 brands represented and 115,301 registered industry professionals right at students' fingertips.

Students got to test new products, attend demonstrations and meet producers and musicians, including Michael Clifford, guitarist for 5 Seconds of Summer. Clifford appeared during the Gibson Experience and revealed his new signature guitar, the Melody Maker, which fans will soon be able to purchase.

SUNY Oneonta students got a first-hand look at how music retail and music business go hand-in-hand, testing out the latest products, seeing lots of live performances, and attending cutting-edge demonstrations.

The NAMM trip is a long-running SUNY Oneonta tradition. Music Department faculty have taken students to the event for 25 years. Lecturer Nancy Tarr, who has accompanied Oneonta students on the trip for the past four years, said experiential learning is key to one's education.

"Whenever you can see people doing what you want to be doing someday, and you can talk to them about how they got there, that's a wonderful opportunity," she said.

To view these students click here: