Owen Hodkinson Places Among Top 10 in Global Fashion Competition

Owen Hodkinson ('23) was one of four SUNY Oneonta Fashion and Textiles students who placed among the top 10 finalists in the 2022 Educators for Socially Responsible Apparel Production (ESRAP) Student Merchandising Competition. The global competition challenges undergraduate students to develop fashion retail business plans that are sustainable and socially responsible. Competitors are judged by a panel of industry professionals and faculty in the sustainable fashion field.

Owen and his project partner, Cassidy Napolitano ('23), finished among the top 10 finalists after developing business plans in Dr. Sarah Portway's Spring 2022 Fashion Entrepreneurship course using the United Nation's Sustainable Development Goals and triple-bottom-line frameworks.

"Dr. Portway's Fashion Entrepreneurship course made me realize my creative side when it comes to business planning," said Owen. "Her course pressured me to pay close attention to instructions, while at the same time allowed me to think creatively in order to differentiate myself from others. Being able to stand out in any industry is helpful, as well as being able to complete tasks in a timely manner, which her bi-weekly deadlines trained me to achieve."

Owen and Cassidy, who submitted their AquaFeet project as a team, took third place in the undergraduate competition. "AquaFeet is a sock brand specializing in self-repairing socks," said Cassidy. "AquaFeet socks can mend holes and tears easily with a little bit of friction and water, made possible by Squitex technology." The plan prioritized four Sustainable Development Goals: Industry, Innovation and Infrastructure; Responsible Consumption and Production; Good Health and Well-Being; and Life Below Water.

"According to the ESRAP guidelines, the business had to be completely ethical across all fronts," said Owen. Originally, the duo faced an ethical dilemma with AquaFeet because the proteins necessary to create the self-healing fibers of the socks were harvested from squids. "Luckily, scientific advancements were made a couple of months before we started working on the brand, and the proteins were able to be mimicked with no harm to squids," said Owen.

"Cassidy and Owen's successful teamwork for this competition is a fantastic example of two exceptional Red Dragons growing intellectually, thriving socially, and living purposefully," said Dr. Portway. "Their place among the top three in this highly competitive and international competition is a remarkable and well-deserved achievement. They worked tirelessly and demonstrated a deep commitment to sustainability, professionalism, creativity and achieving a long-term goal."