Retail Council partners with Burst Marketing to provide marketing services for members

ALBANY, NY (09/20/2010)(readMedia)-- The Retail Council of New York State announced today that it has launched a partnership with Burst Marketing to provide its members with discounted marketing services.

Burst Marketing will offer Retail Council members special pricing on services such as Web design, social media and e-mail marketing, identity packages, search engine optimization and point of sale packages.

"The retail consumer has changed and many retailers need to adjust their marketing tactics to keep up," said Retail Council President and Chief Executive Officer James R. Sherin. "Burst Marketing will help our members modify their tactics and promote their stores through a variety of digital and traditional marketing avenues so they can quickly get more customers and revenue through their doors."

Burst marketers will also share some of their expertise during a series of free webinars for Council members to begin in early 2011. In addition, Burst will provide marketing tips to members as a regular contributor to Council publications.

"We think Burst is a natural fit for Retail Council members," said Dave Vener, principal – client development, at Burst Marketing. "Our full service agency gives us the expertise and flexibility to help retailers throughout the state focus their marketing dollars in the right places for fast results."

For more information about the Council's new membership program with Burst Marketing, call (800) 442-3589 or visit www.retailcouncilnys.com.

About the Retail Council of New York State:

The "Voice of Retailing" in New York state, the Retail Council offers money-saving group benefit programs and government relations advocacy to thousands of retailers and other service providers. Learn more by visiting www.retailcouncilnys.com.

About Burst Marketing:

Burst Marketing was founded in 2009 by principals of well-established Capital Region businesses who, together, mesh the best of today's new marketing with traditional marketing communications services. Burst programs are laser-focused on reaching measurable goals within a specific period of time – through goal-driven creativity designed to generate leads, customers and revenue. More about Burst Marketing, its partners, strategic process, products and work is at www.burstmarketing.net or by phone at (866) 280-8202.

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