SUNY Oneonta Marketing Club Earns Commendable Mention

SUNY Oneonta is proud to announce that the Marketing Club, OnMark, received a Commendable Mention recognition in the 2025 AMA Collegiate Case Competition, co-sponsored by Adobe and Deloitte Digital. This prestigious recognition is awarded to only a select number of schools nationwide, and SUNY Oneonta's team was the only SUNY institution to earn a spot on the list. The competition challenged students to develop innovative strategies to promote Adobe Express to college students aged 18-24. The team crafted a comprehensive 20-page marketing plan, which included target market research, positioning and value propositions, SWOT analysis, competitive analysis and strategic communication tactics such as slogans and messaging strategies.

This achievement reflects the hard work, creativity and dedication of the talented student team: Spirit Alves (Lead), Anthony Moore, Bridget Doherty, Erleen Rosso, Kaelin O'Connor, Mya Morrison, Rakell Dominguez and Ryan Eno. The team was guided by faculty advisor Wilson Lin, whose mentorship and support were instrumental in their success. Competing against top collegiate teams from across the country, the students demonstrated outstanding marketing expertise, strategic thinking and problem-solving skills.