SUNY Oneonta Students Create College TikTok Channel

Fifteen SUNY Oneonta students are getting first-hand experience in the growing field of social media marketing and having a blast doing it as founding members of the college's TikTok team.

The student-run social media channel, started in October, is designed to offer a peek into what life is like at SUNY Oneonta, from which classes to take to can't-miss meals at the dining halls, all from students' perspective. The channel currently has 1,116 followers.

As of January, the most-viewed TikTok video (which references getting sushi on campus) has more than 267,000 views. Another popular TikTok spotlights the college's on-campus thrift store.

With more than 1 billion monthly active users, TikTok remains one of the fastest growing social media apps in the world. Since roughly half of the content creators on the app are under the age of 28, more and more colleges and universities are getting in on the trend.

For the eight team members who are majoring in either Communication Studies or Media Studies, the experience offers an opportunity to advance content creation and video production skills that could potentially lead to a job in the growing social media marketing industry.

Learn more about SUNY Oneonta's TikTok team and become a follower at https://www.tiktok.com/@sunyoneonta.