Safe Horizon Web Traffic Spikes 84% re: Child Victims Act
~ 5k unique page views
NEW YORK (08/16/2019) (readMedia)-- On Tuesday Safe Horizon launched a major public awareness campaign in Times Square to educate the public about the opening of the look back window for the Child Victims Act. For one year starting August 14th, survivors of any age can sue their abusers or liable institutions no matter how old they are or how long ago the abuse took place. Since that launch the CVA-specific webpage has seen an 84 percent increase in views compared to the previous week, and approximately five thousand unique page views overall. The PSA featuring Senator Alessandra Biaggi and Assemblymembers Rodneyse Bichotte, Catalina Cruz, and Yuh-line Niou has been viewed nearly twenty-seven thousand times on twitter.
The CVA-specific webpage answers frequently asked questions and provides guidance for survivors seeking legal assistance. The website is a necessary and trusted resource for survivors. Since the Child Victims Act passed in January, lawyers have been buying up google ads aimed directly at soliciting business from survivors and sometimes misconstruing their rights under the law. These lawyers don't always specialize in this kind of law and the website provides guidelines to help survivors choose the right representation.
The PSA is part of a multi-platform public awareness campaign including digital ad buys on Facebook and Youtube, as well as placement on movie screens before previews, beginning in November. Stills from the State Legislators and Brian Toale, survivor, will rotate on Clear Channel's Times Square Screens. Safe Horizon will announce more partnerships and platforms in the coming weeks and months. The PSA has been released in Spanish, Mandarin, and Haitain Creole versions.
"The Child Victims Act and the opening of the lookback window are an extraordinary win for survivors who now have the opportunity to seek justice in the courts. Choosing to pursue legal action is a deeply personal decision, but finally survivors have a choice. Whatever you decide to do, Safe Horizon supports you, and we are here to help," said Ariel Zwang CEO of Safe Horizon.