Samantha Melendez Named Account Coordinator at 451 Marketing

451 Marketing Expands Consumer Public Relations Team

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Samantha Melendez Named Account Coordinator at 451 Marketing

BOSTON, MA (06/11/2012)(readMedia)--

Partner Tom Lee announced today that Samantha Melendez has joined the 451 Marketing public relations team. Melendez brings marketing, public relations, and event planning experience to her role as account coordinator. At 451 Marketing, Melendez will focus on developing and executing integrated public relations campaigns for consumer clients including Hood Ice Cream, Entertainment Cruises, The Yankee Candle Company, and Netwatch.

"We are thrilled to have Samantha joining the PR team," said Lee. "Her experience and enthusiasm make her a great addition to 451 Marketing."

Prior to joining 451 Marketing, Melendez served as a brand educator for Vita Coco, account supervisor for Boston University's oldest student-run agency, PRLab, brand ambassador for HoodieBuddie, and interned at SHIFT Communications. Additionally, Melendez studied abroad in Madrid and interned with an event planning company to sharpen both her Spanish and PR skills.

Melendez is a 2012 graduate of Boston University where she earned a bachelor's degree in communications. She currently resides in Brookline, MA.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing, and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.

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