Staunton Parks and Recreation Releases On-Line Program Brochure
Athletic Leagues, Recreation Facilities and Outdoor Fitness Featured in New Brochure
STAUNTON, VA (12/09/2011)(readMedia)-- The Staunton Parks and Recreation Department will be releasing their Winter 2012 Program Brochure on Saturday, December 10th, 2011. The interactive version of the brochure can be viewed on the award-winning "Revolution" website at www.stauntonparksandrecreationrevolution.com or you can log on to www.staunton.va.us/recreation to view a straight pdf version of the brochure on the City's website. We will begin taking program registrations on Monday, December 12, 2011 at the administration offices in Montgomery Hall Park. The print version should be delivered via direct mail to all Staunton residences and Stars (current customers) by December 16th.
What's new? The department brochure has a theme whether subtle or overt. For this brochure, we tapped into another of our unique selling propositions. Athletics – of our anchor programs, athletics is the program area that continues to grow. In considering all the Staunton Recreation programs, our athletic league offerings have grown from 4 leagues in 2002 to 23 leagues today and overwhelmingly exceeds the offerings of our competition.
To accommodate for the incredible amount of information about our leagues, athletic facilities and outdoor spaces, a 24- page layout was in order. This 24- page document includes a spotlight on veteran employees who have worked over 25 years with our department, specifically in adult and children's athletics. Also included is a "Did you know" aspect to impart knowledge of past large capital expenditures on athletic facilities and outdoor spaces as well as the broad scope of services our department offers with respect to promoting healthy active living in Staunton. Located on page 20 of the brochure listed under the "community centers" section, is a table of year-round athletic offerings with league fees, roster deadlines and roster limits. This showcases in an organized way, the 23 leagues and when they are offered by our department. One of the coolest things in this brochure is Montgomery Hall and Gypsy Hill Park maps. The maps are perforated so the reader can pull them out for immediate referral or save for posterity. Having accurate maps has been an ongoing request from our community and we finally had the means to satisfy this need. The maps and the year-round league table are "keepers".
Though the brochure is produced by the Staunton Parks and Recreation Department as a whole, the focus of the brochure is 95% on the recreation division. This marketing piece is what all other aspects of our marketing and web 2.0 leverage. The community programs contained within the brochure are our estimation of trends, our agenda of promoting a healthy balanced person, expressed community interests and is a reflection of our diverse community. Through this department brochure we encourage our community to get active, involved and stay healthy by offering affordable interesting programs that develop the whole person. Let's Make Staunton Great!
The brochure hard copies will be direct mailed to all Staunton residences after December 12th. They can also be picked up Friday, December 9th at all area libraries, Staunton City Hall, Montgomery Hall Park, Gypsy Hill Park Pool, and most area coffee shops.
To find us quickly on Google, try typing any of these relative expressions into your search engine; parks and recreation + "parks and recreation blog" [:parksandrecreation/.*] [:staunton/.*]