Students Take Third Place in Global Fashion Competition

Four SUNY Oneonta Fashion and Textiles students placed third in the 2023 Educators for Socially Responsible Apparel Production (ESRAP) Student Merchandising Competition. ESRAP's competition is a global event that challenges undergraduate students to develop sustainable and socially responsible fashion retail business plans.

Abigail Julian '24, Oriana Aponte Villazan '24, Elizabeth Hastings '23 and Layla Driscoll-Webster '24 were part of the group that took third place in the 2023 ESRAP Competition. This is the third year SUNY Oneonta students have placed in the top three teams for the undergraduate competition, including the 2022 competition, where three SUNY Oneonta teams ranked among the top 10 competitors. Professors in the sustainable fashion field judged the first round of the ESRAP competition over the summer of 2023. Professionals in the fashion industry who work for VF Corporation, the parent company of prominent brands such as North Face, Levis and more, completed the second round of judging shortly after that.

The group submitted a business plan for Ellilusive, a boutique that sells gender-inclusive undergarments and also offers a garment recycling and donation program. The students created their business plan in Dr. Sarah Portway's spring 2023 Fashion Entrepreneurship course using the United Nations' Sustainable Development Goals (SDGs) and triple-bottom-line framework.

In their Fashion Entrepreneurship course, the students developed a marketing strategy and analysis aligning with their sustainability strategy. They also created a customer persona, industry segment, competitive analysis, sourcing structure and financial plan for Ellilusive. The group submitted its business pitch virtually, along with a 90-second video pitch. The full story can be read at https://suny.oneonta.edu/news-events/students-take-third-place-global-fashion-competition.