Toyota Reinvents the World in Super Bowl Spot

SARATOGA SPRINGS, N.Y. (02/07/2012)(readMedia)-- The Super Bowl has long been used as a platform for companies to introduce their latest and greatest products to the public, and this year Toyota was no exception to the rule. Using the big game to shine the spotlight on its reinvented 2012 Camry, currently available at Toyota dealerships, the automaker played on the theme of reinvention in its first Super Bowl commercial in three years.

As one of two 30-second Toyota Super Bowl spots, the "Reinvented" Camry commercial showed the reinvention of several common objects, people and places. Toyota's vision was to create a world as innovative as the 2012 Toyota Camry, a world in which reinvented plants fight crime and reinvented police officers give back massages. Viewers have been encouraged to use the Twitter hashtag #Reinvented to add what things they'd like to see reimagined, and the commercial can be viewed in 60-second form on YouTube at: http://www.youtube.com/watch?feature=player_embedded&v=T8XmdQjJ7BM#.

"Toyota's 'Reinvented' Super Bowl commercial suggests that even though it's known for its reliability, the new Camry can be a lot of fun as well," said Bob McKenna, general manager of upstate New York Toyota dealer New Country Toyota of Saratoga Springs. "Younger buyers have been especially drawn to its more aggressive styling and increased horsepower, which balances well with its functionality and cargo space."

For its 2012 redesign, Toyota made the Camry wider and lower, giving it a sportier and more expressive look. All four-cylinder Camry models now reach up to 178 horsepower, instead of just the sporty SE model, meaning an increase of nine horsepower for the remaining trims. Toyota also redesigned the Camry's seats, dashboard and interior details to increase interior room, but managed to keep its exterior dimensions largely the same.

Another revamped Toyota, the 2013 Land Cruiser, will arrive at dealerships later this month after it makes its North American debut at the Chicago Auto Show on February 8. Like the Camry, the Toyota Land Cruiser is a veteran of the U.S. market, having been available to American buyers for more than 50 years. The SUV has been reinvented as well, receiving a fresh face and updated features for its new model year.

In terms of styling, the 2013 Toyota Land Cruiser receives LED Daytime Running Lights, chrome side molding, an updated grille and headlamps, and completely redesigned tail lamps and side mirrors. Inside, drivers with a taste for luxury can opt for perforated leather trim with ventilated front seats, chrome-plated air registers and a higher-gloss wood-grain finish. The new Land Cruiser will also include standard features that were previously optional, like a rear-seat DVD entertainment system and heated second-row seats.

"The Land Cruiser is for families, for off-roaders, road-trippers and anyone with a sense of adventure," added McKenna. "Toyota has always made sure that the Land Cruiser was fully capable of taking on any task its owners could throw at it, and that whole package has been made even more attractive for the 2013 model year."

About New Country Toyota of Saratoga Springs:

Upstate New York Toyota owners can rely on New Country Toyota of Saratoga Springs to provide an outstanding level of customer service. Their Toyota service department is second to none, and their dedicated service technicians are committed to keeping their customers' Toyotas in great shape for many years to come. Part of the New Country Motor Car Group, New Country Toyota of Saratoga Springs is located at 3002 Route 50 in Saratoga Springs, N.Y. Customers can browse their wide selection online at www.toyotaofsaratogasprings.com, call them at 866-979-0592, or like them on Facebook at www.facebook.com/NewCountryToyotaSaratoga.