UA Student Among Most Promising Multicultural Students

A University of Alabama senior was selected as one of the American Advertising Federation's Most Promising Multicultural Students of 2021.

Hanna Fridriksson, a Mobile native, is one of 50 college students from across the country chosen to participate in the Most Promising Multicultural Students program, a premier event put on by the AAF to give traditionally underrepresented, multicultural students an opportunity to network with and learn from top advertising, marketing and media professionals.

The program is part of an AAF initiative to promote diversity, equity and inclusion within the advertising industry.

"It's a really great program, and I'm thankful for the opportunity," said Fridriksson, who is in UA's accelerated master's program in advertising and public relations. "The advertising world is a bit homogenous, in a sense. It's really nice to see that there are programs trying to push back on that and add diversity into the industry because it's really important for different perspectives to be represented."

Students were selected for the program by a panel of leading industry professionals, including representatives from Apple, Google, L'Oreal and Twitter, among others.

The four-day event, held last year in New York City, will be fully virtual this year and run Jan. 26-29, 2021.