News from Price Chopper

For more information contact: Mona Golub, (518) 379-1480

Pittsfield, MA Price Chopper Recalls Ground Beef Dated 5/20/08 and 5/21/08

Potential isolated Incidence of plastic or metal fragments in product

SCHENECTADY, NY (05/22/2008; 1618)(readMedia)-- Due to the potential isolated incidence of plastic or metal fragments in the product, the Price Chopper Supermarket in Pittsfield, Massachusetts is voluntarily recalling the following varieties of fresh ground beef with a sell-by date of May 20 or May 21, 2008:

• 78% Lean 28% Fat Ground Beef
• 80% Lean 20% Fat Ground Chuck
• 85% Lean 15% Fat Ground Round
• 90% Lean 10% Fat Ground Sirloin
• 90% Lean 7% Fat Ground Beef
• 93% Lean 7% Fat 3 Lb Ground Beef
• 93% Lean 7% Fat Ground Beef
• Natural 90% Lean Ground Beef

Certified Angus Beef

80% Ground Chuck

90% Lean Ground Sirloin

85% Ground Round

Portabella Patty

Beef Burger

In addition to alerting the media, Price Chopper has initiated its Smart Reply notification program, which uses purchase data and consumer phone numbers on file in connection with the company’s AdvantEdge (loyalty) card to alert those households that may have purchased the product in question.

Customers are encouraged to return any ground beef dated 5/20/08 or 5/21/08 that was purchased from the Price Chopper Supermarket in Pittsfield, Massachusetts to the most convenient Price Chopper store for a full refund. Customers with questions may view the recall detail at www.pricechopper.com or speak with a Price Chopper Customer Service Agent by calling 1-800-666-7667 X3 between 8:30AM and 8:30PM.

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