News from Tap Into The City

For more information contact: Sandy McKelvey, 718-726-9335

Tap Into The City Supports Riverkeeper in its Campaign to Promote New York City Tap Water.

ASTORIA, NY (04/14/2008; 2324)(readMedia)-- 
In December 2007, Tap Into The City, based in Queens, NY, launched a grassroots campaign to promote New York City tap water through the sale of their safe, non-leaching recycled plastic NYC H2O Sports Bottle. Now, with the sale of every NYC H2O Sports Bottle, Tap Into the City will donate one dollar to Riverkeeper, the non-profit organization that works to safeguard the ecological integrity of the Hudson River and protect New York City’s drinking water supply.

In recent weeks, tap water versus bottled water has become a major news story. The abundance of information on the safety of drinking water from plastic bottles, much of it contradictory, has left the average consumer frustrated and confused. At Tap Into The City, our goal is to promote tap water and educate people about why tap water is the best choice. New Yorkers can visit www.tapintothecity.com and learn about New York City water quality, safe plastics, environmental statistics, carbon and water footprints, and take action on social issues relating to water. Then they can purchase an NYC H2O Sports Bottle and help protect the City’s public water supply.

Sandy McKelvey, founder of Tap Into The City, says, “We are thrilled to be partnering with Riverkeeper to promote New York City drinking water. Water is a public resource. And New Yorkers don’t need to waste their money on bottled water when clean, safe, great-tasting New York City tap water is available for all.”

Brooklyn Borough President, Marty Markowitz says, the NYC H2O Sports Bottle “is a brilliant idea whose time has not only come – but is long overdue!”

About Tap into the City

Located in Astoria, New York, Tap Into the City was founded in 2007 to raise awareness about the healthful and environmental benefits of drinking New York City tap water, as well as the carbon footprint that results from consuming bottled water. The company offers the NYC H2O Sports Bottle, made from safe, non-leaching, recycled HDPE plastic as an alternative to buying bottled water. Bottles may be customized for companies or organizations seeking to promote the public benefits of tap water to their employees, constituents or customers. To view or purchase a bottle, go to: www.tapintothecity.com. Or come visit us at EarthFair New York, Friday, April 18th from 12pm to 7pm and Saturday, April 19th from 11am to 5pm. The festival will be on Vanderbilt Avenue, in front of Grand Central Station. For more information, go to: http://www.earthdayny.org/index.html

About Riverkeeper

Riverkeeper is a non-profit organization whose mission is to safeguard the ecological integrity of the Hudson River, its tributaries, and the watershed of New York City (protecting the city's drinking water supply) by tracking down and stopping polluters. Since 1983, Riverkeeper has investigated and brought to justice more than 300 environmental lawbreakers. Riverkeeper believes in the rights of every citizen to enjoy and defend our nation's water resources. For more information, visit: www.riverkeeper.org.

Kick the bottled water habit. Drink NYC H2O. Straight from the tap.

Attachments

NYC H2O Sports Bottle