News from Initiate Commerce, Inc.

For more information contact: Erik Morton, 518-429-2830

Wholesale Search Engine GiftSuppliers.us Helps Independent Retailers Find New Products

ALBANY, NY (05/01/2008; 0956)(readMedia)-- Independent gift retailers are enthusiastic about the launch of a new website dedicated to helping them find new merchandise for their product lines. GiftSuppliers.us, the brainchild of Albany, NY based Initiate Commerce, Inc., is a powerful website and search engine designed with the small business owner in mind. The site helps retailers get the edge needed to compete against big-box retailers by helping them find interesting and innovative wholesale gifts.

GiftSuppliers.us was built with a solid understanding of what small gift retailers need to excel in the shadow of larger, more established companies - a unique product selection. Having successfully launched ProductBlazer, the internet’s largest wholesale supplier search engine, Initiate Commerce, Inc. developed GiftSuppliers.us, which specializes in the giftware industry. GiftSuppliers.us helps small retailers find new products to sell, and suppliers get their products in retail stores. GiftSuppliers.us is free for both retailers and suppliers.

GiftSuppliers.us fills a need in the gift industry that retailers and suppliers are pleased to have filled. As Jason Fox, Co-Founder of Initiate Commerce, Inc., explains, it was time for a change and to open doors: “We built GiftSuppliers.us because independent retailers were telling us that they use their product selection to differentiate themselves from the big-box retailers. The challenge then becomes how do you find new products to sell without going to trade shows every month? GiftSuppliers.us brings thousands of suppliers and products directly to independent retailers."

Those who have used search engines in the past to look for suppliers are pleasantly surprised by the ease and efficiency GiftSuppliers.us provides. What previously took hours to research with limited results, now takes only minutes and results in many more choices. Suppliers are found easily through a rich categorization, or through the powerful search engine. Simply by looking within a specific category or by doing a keyword search, one can locate specific products, or products that compliment their initial search.

When searching through the gift categories, your results will give you only potential suppliers and manufacturers who sell their wares wholesale to retailers - keeping you from searching through lists of unneeded retailers. Website users can also bookmark and organize supplier profiles, so that when they return they have access to their previous information. There is one feature of the site that does have a very welcome “Google-like” feature, however. Erik Morton, Co-Founder of Initiate Commerce, Inc., describes, “GiftSuppliers.us actually crawls the internet, just like Google, to find wholesale suppliers of innovative and interesting gifts.”

Not only is GiftSuppliers.us a welcome sight for retailers looking to purchase wholesale, but is also greatly appreciated by suppliers in the gift industry. Traditionally on the internet, many suppliers with unique and even exceptional products lack exposure due to lack of advertising dollars and lower search engine traffic. GiftSuppliers.us gives small suppliers equal ground in being found by potential wholesale product seekers. It also eliminates the unwanted high costs associated with showing their wares at tradeshows. GiftSuppliers.us is in essence the “virtual gift trade show” for the new millennium.

Jennifer Fiander, owner of Lil’ Angel Gifts, has had the unique vantage point of using GiftSuppliers.us from both a supplier and retailer standpoint. As a wholesale gift supplier, Fiander is not only looking for places to list her products, but is also looking to expand into retailing other unique gifts in her e-store. “I’ve been toying with the idea of selling other companies’ giftware for some time, but I’ve had difficulty finding products that suit our existing store. In literally seconds of using GiftSuppliers.us, I was connecting with extraordinary gift products and websites. The “save supplier” feature they’ve built in is phenomenal. I am amazed at the selection that is available, and how little time it takes to navigate the site. I will definitely be using GiftSuppliers.us to grow my business both as a supplier and a retailer.”

To sign up for your free account with GiftSuppliers.us, as either a supplier or retailer, go to http://giftsuppliers.us

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