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    <title>Breaking News from readMedia</title>
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    <description>
Breaking News from readMedia    </description>
    <language>en-us</language>
    <copyright>Copyright readMedia 2026</copyright>
<item>
  <id>306433</id>
  <title>The American Red Cross Invites You to See How Good It Feels to Give</title>
  <pubDate>Sun, 30 Nov 2008 12:00:34 -0500</pubDate>
  <link>http://readme.readmedia.com/The-American-Red-Cross-Invites-You-to-See-How-Good-It-Feels-to-Give/306433</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>The-American-Red-Cross-Invites-You-to-See-How-Good-It-Feels-to-Give</slug>
  <description>
To increase blood and platelet donations and help persistently low blood supply levels, the American Red Cross, the Los Angeles Clippers and Cold Stone Creamery are teaming up to offer blood and platelet donors two tickets to a Clippers game and a...  </description>
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  <guid>http://readme.readmedia.com/The-American-Red-Cross-Invites-You-to-See-How-Good-It-Feels-to-Give/306433</guid>
</item>
<item>
  <id>305195</id>
  <title>Help Save a Life in the Morning...Enjoy Turkey in the Evening</title>
  <pubDate>Thu, 20 Nov 2008 09:00:31 -0500</pubDate>
  <link>http://readme.readmedia.com/Help-Save-a-Life-in-the-Morning-Enjoy-Turkey-in-the-Evening/305195</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Help-Save-a-Life-in-the-Morning-Enjoy-Turkey-in-the-Evening</slug>
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  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;The American Red Cross is holding its annual Thanksgiving Blood Drive, Thursday, November 27 and is encouraging people to donate blood and help save up to three lives before the holiday turkey is served.  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Help-Save-a-Life-in-the-Morning-Enjoy-Turkey-in-the-Evening/305195</guid>
</item>
<item>
  <id>300581</id>
  <title>The American Red Cross Invites You To See How Good It Feels To Give</title>
  <pubDate>Sat, 01 Nov 2008 09:00:27 -0400</pubDate>
  <link>http://readme.readmedia.com/The-American-Red-Cross-Invites-You-To-See-How-Good-It-Feels-To-Give/300581</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>The-American-Red-Cross-Invites-You-To-See-How-Good-It-Feels-To-Give</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;Click to read more.  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/The-American-Red-Cross-Invites-You-To-See-How-Good-It-Feels-To-Give/300581</guid>
</item>
<item>
  <id>294191</id>
  <title>Dracula To Make An Appearance At Encore Red Cross Dracula Blood Drive October 3 &amp; 4</title>
  <pubDate>Wed, 01 Oct 2008 10:00:30 -0400</pubDate>
  <link>http://readme.readmedia.com/Dracula-To-Make-An-Appearance-At-Encore-Red-Cross-Dracula-Blood-Drive-October-3-4/294191</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Dracula-To-Make-An-Appearance-At-Encore-Red-Cross-Dracula-Blood-Drive-October-3-4</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;Encore, a wholly owned subsidiary of Navarre Corporation, announced today that Dracula himself will be making an appearance at all of the blood donation centers during the American Red Cross Dracula Blood Drive throughout Southern California Octob...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Dracula-To-Make-An-Appearance-At-Encore-Red-Cross-Dracula-Blood-Drive-October-3-4/294191</guid>
</item>
<item>
  <id>289087</id>
  <title>American Red Cross Says Thank You to ABC7, 790 KABC, 95.5 KLOS and Mayor Antonio Villaraigosa</title>
  <pubDate>Thu, 18 Sep 2008 22:26:27 -0400</pubDate>
  <link>http://readme.readmedia.com/American-Red-Cross-Says-Thank-You-to-ABC7-790-KABC-95-5-KLOS-and-Mayor-Antonio-Villaraigosa/289087</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>American-Red-Cross-Says-Thank-You-to-ABC7-790-KABC-95-5-KLOS-and-Mayor-Antonio-Villaraigosa</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;Today, the American Red Cross Blood Services, Southern California Region issued a sincere and heartfelt thank you to ABC7, 790 KABC, 95.5 KLOS and Mayor Antonio Villaraigosa for joining forces to support the patients and victims of the next disast...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/American-Red-Cross-Says-Thank-You-to-ABC7-790-KABC-95-5-KLOS-and-Mayor-Antonio-Villaraigosa/289087</guid>
</item>
<item>
  <id>288397</id>
  <title>ABC7, 790 KABC, 95.5 KLOS, Mayor Antonio Villaraigosa and the American Red Cross Ask For Your Support </title>
  <pubDate>Tue, 16 Sep 2008 08:00:36 -0400</pubDate>
  <link>http://readme.readmedia.com/ABC7-790-KABC-95-5-KLOS-Mayor-Antonio-Villaraigosa-and-the-American-Red-Cross-Ask-For-Your-Support/288397</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>ABC7-790-KABC-95-5-KLOS-Mayor-Antonio-Villaraigosa-and-the-American-Red-Cross-Ask-For-Your-Support</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;ABC7, 790 KABC, 95.5 KLOS, Mayor Antonio Villaraigosa and the American Red Cross join forces to support the patients and the victims of the next disaster and are organizing blood drives throughout Southern California on Wednesday, September 17. Re...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/ABC7-790-KABC-95-5-KLOS-Mayor-Antonio-Villaraigosa-and-the-American-Red-Cross-Ask-For-Your-Support/288397</guid>
</item>
<item>
  <id>287109</id>
  <title>Blood Donors Needed in Wake of Train Derailment</title>
  <pubDate>Sat, 13 Sep 2008 13:32:11 -0400</pubDate>
  <link>http://readme.readmedia.com/Blood-Donors-Needed-in-Wake-of-Train-Derailment/287109</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Blood-Donors-Needed-in-Wake-of-Train-Derailment</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;The American Red Cross is issuing an urgent appeal for blood donations. Blood supplies continue to dwindle as the Red Cross helps meet the immediate and future blood needs of those injured in Friday's train derailment and works to replenish our co...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Blood-Donors-Needed-in-Wake-of-Train-Derailment/287109</guid>
</item>
<item>
  <id>287107</id>
  <title>AMERICAN RED CROSS BLOOD SERVICES RESPONDS TO CHATSWORTH TRAIN CRASH</title>
  <pubDate>Fri, 12 Sep 2008 23:48:14 -0400</pubDate>
  <link>http://readme.readmedia.com/AMERICAN-RED-CROSS-BLOOD-SERVICES-RESPONDS-TO-CHATSWORTH-TRAIN-CRASH/287107</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>AMERICAN-RED-CROSS-BLOOD-SERVICES-RESPONDS-TO-CHATSWORTH-TRAIN-CRASH</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;In immediate response to this afternoon's fatal train crash and derailment in Chatsworth, California, the American Red Cross Blood Services has shipped additional Type O blood to help surrounding hospitals and trauma centers.  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/AMERICAN-RED-CROSS-BLOOD-SERVICES-RESPONDS-TO-CHATSWORTH-TRAIN-CRASH/287107</guid>
</item>
<item>
  <id>283349</id>
  <title>Encore Announces Red Cross Dracula Blood Drive Throughout Southern California October 3 &amp; 4</title>
  <pubDate>Mon, 08 Sep 2008 10:54:19 -0400</pubDate>
  <link>http://readme.readmedia.com/Encore-Announces-Red-Cross-Dracula-Blood-Drive-Throughout-Southern-California-October-3-4/283349</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Encore-Announces-Red-Cross-Dracula-Blood-Drive-Throughout-Southern-California-October-3-4</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;Encore, a wholly owned subsidiary of Navarre Corporation, announced today they will partner with the American Red Cross to hold a "Dracula" Blood Drive to celebrate the release of the first computer game in their Mystery Adventure Game line, Dracu...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Encore-Announces-Red-Cross-Dracula-Blood-Drive-Throughout-Southern-California-October-3-4/283349</guid>
</item>
<item>
  <id>281253</id>
  <title>American Red Cross Sets A Healthy Table At The L. A. County Fair</title>
  <pubDate>Fri, 29 Aug 2008 11:00:21 -0400</pubDate>
  <link>http://readme.readmedia.com/American-Red-Cross-Sets-A-Healthy-Table-At-The-L-A-County-Fair/281253</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>American-Red-Cross-Sets-A-Healthy-Table-At-The-L-A-County-Fair</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;American Red Cross Blood Services, Southern California Region has set a tasty and healthy table as part of the Los Angeles County Fair's Tablescaping competition and invites you to stop by to see what's for breakfast September 5 through September ...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/American-Red-Cross-Sets-A-Healthy-Table-At-The-L-A-County-Fair/281253</guid>
</item>
<item>
  <id>281061</id>
  <title>URGENT APPEAL </title>
  <pubDate>Mon, 25 Aug 2008 07:00:38 -0400</pubDate>
  <link>http://readme.readmedia.com/URGENT-APPEAL/281061</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>URGENT-APPEAL</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;American Red Cross officials today announced plummeting blood supplies and a critical shortage Labor Day week. To avert a crisis, Red Cross is making an urgent appeal for local residents to call 1.800.GIVE.LIFE or log onto givelife.org and make an...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/URGENT-APPEAL/281061</guid>
</item>
<item>
  <id>265785</id>
  <title>American Red Cross Invites You to Save a Life, Fill Your Tank and Your Stomach</title>
  <pubDate>Fri, 01 Aug 2008 14:12:01 -0400</pubDate>
  <link>http://readme.readmedia.com/American-Red-Cross-Invites-You-to-Save-a-Life-Fill-Your-Tank-and-Your-Stomach/265785</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>American-Red-Cross-Invites-You-to-Save-a-Life-Fill-Your-Tank-and-Your-Stomach</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;To increase blood and platelet donations and help persistently low blood supply levels, the American Red Cross is offering blood and platelet donors who give in the month of August a $5 Pick Up Stix gift certificate and a chance to win a gas gift ...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/American-Red-Cross-Invites-You-to-Save-a-Life-Fill-Your-Tank-and-Your-Stomach/265785</guid>
</item>
<item>
  <id>254725</id>
  <title>95.5 KLOS Aims High For 27th Annual Blood Drive</title>
  <pubDate>Mon, 21 Jul 2008 09:00:32 -0400</pubDate>
  <link>http://readme.readmedia.com/95-5-KLOS-Aims-High-For-27th-Annual-Blood-Drive/254725</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>95-5-KLOS-Aims-High-For-27th-Annual-Blood-Drive</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;In partnership with the American Red Cross and the Blood Bank of San Bernardino and Riverside Counties, 95.5 KLOS is gearing up for its 27th Annual KLOS Blood Drive and expects to bring in over 5,000 units of blood and blood products over a four-d...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/95-5-KLOS-Aims-High-For-27th-Annual-Blood-Drive/254725</guid>
</item>
<item>
  <id>225275</id>
  <title>Our Apologies</title>
  <pubDate>Wed, 02 Jul 2008 14:54:41 -0400</pubDate>
  <link>http://readme.readmedia.com/Our-Apologies/225275</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Our-Apologies</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;You have recently received a press release from the American Red Cross Blood Services, Southern California Region, regarding our Save-a-Life-Sunday blood drives being held throughout Southern California this coming Sunday, July 6. Please be advise...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Our-Apologies/225275</guid>
</item>
<item>
  <id>225253</id>
  <title>Christian, Jewish, Islamic and Other Faiths Remind Us-We Can Share the Miracle of Life</title>
  <pubDate>Wed, 02 Jul 2008 13:22:38 -0400</pubDate>
  <link>http://readme.readmedia.com/Christian-Jewish-Islamic-and-Other-Faiths-Remind-Us-We-Can-Share-the-Miracle-of-Life/225253</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Christian-Jewish-Islamic-and-Other-Faiths-Remind-Us-We-Can-Share-the-Miracle-of-Life</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;Christian, Jewish, Islamic and other faith-based organizations throughout Southern California join together to celebrate the July 4th holiday and remind their congregations to share the miracle of life and donate blood at special American Red Cros...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Christian-Jewish-Islamic-and-Other-Faiths-Remind-Us-We-Can-Share-the-Miracle-of-Life/225253</guid>
</item>
<item>
  <id>199305</id>
  <title>Fill The Gas Tank And The Blood Bank</title>
  <pubDate>Fri, 20 Jun 2008 10:41:00 -0400</pubDate>
  <link>http://readme.readmedia.com/Fill-The-Gas-Tank-And-The-Blood-Bank/199305</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Fill-The-Gas-Tank-And-The-Blood-Bank</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;The American Red Cross is offering blood and platelet donors who present to donate June 23 through July 6 at any Red Cross blood drive in Southern California a chance to enter their name into a daily drawing for a gas gift card valued at $100.  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Fill-The-Gas-Tank-And-The-Blood-Bank/199305</guid>
</item>
<item>
  <id>196821</id>
  <title>The Dodgers and the Angels Are Stepping Up to the Plate to Bat for Blood</title>
  <pubDate>Wed, 11 Jun 2008 14:42:43 -0400</pubDate>
  <link>http://readme.readmedia.com/The-Dodgers-and-the-Angels-Are-Stepping-Up-to-the-Plate-to-Bat-for-Blood/196821</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>The-Dodgers-and-the-Angels-Are-Stepping-Up-to-the-Plate-to-Bat-for-Blood</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;The Los Angeles Dodgers and the Los Angeles Angels of Anaheim have joined forces with the American Red Cross to host the 10th Annual Freeway Series Blood Drive.  Supported by Fox Sports Network West, Prime Ticket and your Southern California Toyot...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/The-Dodgers-and-the-Angels-Are-Stepping-Up-to-the-Plate-to-Bat-for-Blood/196821</guid>
</item>
<item>
  <id>173959</id>
  <title>American Red Cross Invites You To Save A Life, Fill Your Tank and Fill Your  Stomach</title>
  <pubDate>Sun, 01 Jun 2008 12:00:35 -0400</pubDate>
  <link>http://readme.readmedia.com/American-Red-Cross-Invites-You-To-Save-A-Life-Fill-Your-Tank-and-Fill-Your-Stomach/173959</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>American-Red-Cross-Invites-You-To-Save-A-Life-Fill-Your-Tank-and-Fill-Your-Stomach</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;To increase blood and platelet donations and help persistently low blood supply levels, the American Red Cross is offering blood and platelet donors who give in the month of June a complimentary meal from Wahoo&#8217;s Fish Taco and a chance to wi...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/American-Red-Cross-Invites-You-To-Save-A-Life-Fill-Your-Tank-and-Fill-Your-Stomach/173959</guid>
</item>
<item>
  <id>132775</id>
  <title>There Is A Place...Where You Can Save Lives...And it's Just Around the Corner</title>
  <pubDate>Fri, 23 May 2008 09:45:12 -0400</pubDate>
  <link>http://readme.readmedia.com/There-Is-A-Place-Where-You-Can-Save-Lives-And-its-Just-Around-the-Corner/132775</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>There-Is-A-Place-Where-You-Can-Save-Lives-And-its-Just-Around-the-Corner</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/1183.jpeg</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;In order to better serve its donors, the Pasadena American Red Cross Blood Donor Center now offers concurrent whole blood and platelet apheresis collections six days per week. The Red Cross invites you to enjoy food and festivities and help celebr...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/There-Is-A-Place-Where-You-Can-Save-Lives-And-its-Just-Around-the-Corner/132775</guid>
</item>
<item>
  <id>132981</id>
  <title>Los Angeles Avengers Invite You To "Make A Stand" At The 4th Annual Avengers Blood Drive</title>
  <pubDate>Wed, 07 May 2008 12:44:53 -0400</pubDate>
  <link>http://readme.readmedia.com/Los-Angeles-Avengers-Invite-You-To-Make-A-Stand-At-The-4th-Annual-Avengers-Blood-Drive/132981</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Los-Angeles-Avengers-Invite-You-To-Make-A-Stand-At-The-4th-Annual-Avengers-Blood-Drive</slug>
  <logo_url>http://app.readmedia.com/news/public_logo/651.gif</logo_url>
  <description>
&lt;img src="http://app.readmedia.com/news/public_logo/651.gif"/&gt;The Los Angeles Avengers join the American Red Cross to invite you to &#8220;Make a Stand&#8221; and donate blood at the 4th Annual Los Angeles Avengers Life-saving Partnership Blood Drive, Saturday, May 10, at the STAPLES Center-Figueroa Entrance...  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/Los-Angeles-Avengers-Invite-You-To-Make-A-Stand-At-The-4th-Annual-Avengers-Blood-Drive/132981</guid>
</item>
<item>
  <id>124881</id>
  <title>American Red Cross Encourages You to Save a Life and "Get Fit for Summer"</title>
  <pubDate>Thu, 01 May 2008 09:00:30 -0400</pubDate>
  <link>http://readme.readmedia.com/American-Red-Cross-Encourages-You-to-Save-a-Life-and-Get-Fit-for-Summer/124881</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>American-Red-Cross-Encourages-You-to-Save-a-Life-and-Get-Fit-for-Summer</slug>
  <description>
To increase blood and platelet donations and help maintain an adequate blood supply for our local hospitals, the American Red Cross is offering blood donors a chance to win a One-Year Gym Membership.  </description>
  <eis:keywords></eis:keywords>
  <guid>http://readme.readmedia.com/American-Red-Cross-Encourages-You-to-Save-a-Life-and-Get-Fit-for-Summer/124881</guid>
</item>
<item>
  <id>128375</id>
  <title>What, No More Cookies Following Blood Donations?</title>
  <pubDate>Tue, 29 Apr 2008 15:58:59 -0400</pubDate>
  <link>http://readme.readmedia.com/What-No-More-Cookies-Following-Blood-Donations/128375</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
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&lt;img src="http://app.readmedia.com/news/public_logo/1019.gif"/&gt;The American Red Cross Blood Services will still offer cookies, but in response to popular demand for healthier snacks, the Red Cross is replacing several high trans fat and total fat post-donation snacks with zero trans fat and limited total fat ...  </description>
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  <title>Star of Vampire TV Series Asks For Blood</title>
  <pubDate>Mon, 14 Apr 2008 13:33:27 -0400</pubDate>
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  <organization>American Red Cross Blood Services, Southern California Region</organization>
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&lt;img src="http://app.readmedia.com/news/public_logo/1183.jpeg"/&gt;Alex O&#8217;Loughlin, star of the hit CBS television show &#8220;Moonlight,&#8221; is asking you for blood to help save lives. O&#8217;Loughlin is calling attention to the important need for regular blood donations by encouraging fans, family and...  </description>
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  <id>117891</id>
  <title>Red Cross Offers "Free Movies For A Year" To Encourage Much Needed Blood Donations</title>
  <pubDate>Tue, 01 Apr 2008 12:00:29 -0400</pubDate>
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&lt;img src="http://app.readmedia.com/news/public_logo/1019.gif"/&gt;To increase blood and platelet donations and help persistently low blood supply levels, the American Red Cross is offering blood donors a chance to win free movie tickets for a year.  </description>
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  <id>114371</id>
  <title>Soldiers Encourage Family and Friends to Help Save Lives</title>
  <pubDate>Mon, 31 Mar 2008 09:00:11 -0400</pubDate>
  <link>http://readme.readmedia.com/Soldiers-Encourage-Family-and-Friends-to-Help-Save-Lives/114371</link>
  <eis_id>ARCCAL</eis_id>
  <organization>American Red Cross Blood Services, Southern California Region</organization>
  <slug>Soldiers-Encourage-Family-and-Friends-to-Help-Save-Lives</slug>
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&lt;img src="http://app.readmedia.com/news/public_logo/1019.gif"/&gt;The Joint Forces Training Base in Los Alamitos and the American Red Cross invite you to help save lives by donating blood at a special blood drive for soldiers, military personnel, family and friends on Friday, April 4, 12 noon to 6 p.m.  The Red ...  </description>
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  <guid>http://readme.readmedia.com/Soldiers-Encourage-Family-and-Friends-to-Help-Save-Lives/114371</guid>
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