Breaking News from readMedia

Home Buyers Go Mobile

Thu, 04 Oct 2012 06:00:25 -0400

A recent report from Zillow (a leading real estate information marketplace) announced that mobile searches for homes have overtaken search via personal computer. Their report indicated that 98% of home buyers found mobile devices to be valuable t...

Filling your Restaurant on your Slow Nights

Thu, 27 Sep 2012 14:00:34 -0400

Every restaurant has one: a night when you're ready to go, a full staff on hand, fresh foods loaded in the refrigerators, tables set with clean linens and sparkling cutlery. You open the doors, expecting a busy night, ready to provide customers wi...

Preparing for your Holiday Marketing

Fri, 21 Sep 2012 06:00:29 -0400

If you haven't started planning for your Holiday Marketing, it's not too late. How will you be marketing to get people into your business through the holiday season? Does your campaign gear only on traditional marketing through newspapers and ra...

Festival Features Lakeside Fun for the Whole Family

Thu, 12 Jul 2012 06:00:49 -0400

Live music, a mobile farmers' market, children's activities and a beer tasting are among the components that make this year's Otsego Lakes Festival an event diverse enough to entertain the entire family. The Festival returns to Lakefront Park this...

Why Your Business Needs to Go Mobile Today

Tue, 10 Jul 2012 06:00:35 -0400

Mobile devices are everywhere and their use is continuing to grow at incredible rates. According to a March, 2012 report from Business Insider, "Global Internet users will double over the next few years – and most will be mobile". In fact, searc...

Lakes Festival Lineup Taking Shape

Tue, 03 Jul 2012 06:00:46 -0400

The Otsego Lakes Festival will return to Lakefront Park on Saturday, July 14 from noon to 5 p.m. with a focus on family fun in celebration of Otsego County's lakes.

Otsego County Tourism Launches Mobile Marketing Program

Tue, 26 Jun 2012 08:00:21 -0400

This summer, as visitors to our region explore our various attractions, arts and recreational venues, you might find them taking pictures of signs instead of landscapes. What's On Deck offers an easy-to-scan QR Code (Quick Response) on signage th...

Shamieh To Lead Hooker Mountain Hike

Mon, 18 Jun 2012 08:44:20 -0400

On Saturday, June 23 at 10 a.m., Otsego County Conservation Association Environmental Planner Rima Shamieh will conduct a "Morning Hike in Hooker Mountain State Forest." Participants are asked to meet at the trailhead near the intersection of Hook...

Shamieh To Lead Hooker Mountain Hike

Mon, 18 Jun 2012 08:44:02 -0400

Shamieh To Lead Hooker Mountain Hike

Mon, 18 Jun 2012 08:44:02 -0400

OCCA Releases 2012 Nature Walk Series Schedule

Sun, 03 Jun 2012 06:00:57 -0400

The Otsego County Conservation Association is sponsoring 13 hikes on 11 trails countywide this year, including several magnificent yet often unsung state forests and parks. This month, there are three outings planned.

OCCA Partners with EPA on Responsible Pest Management

Sat, 26 May 2012 06:00:40 -0400

The Otsego County Conservation Association has joined the U.S. EPA's Pesticide Environmental Stewardship Program (PESP), a voluntary program that forms partnerships with pesticide users to reduce the potential health and environmental risks associ...

2012 Bike to Work Day

Sat, 26 May 2012 06:00:40 -0400

Last week's Bike to Work Day proved to be a bit of a guessing game, as riders and walkers contended with a 40 percent chance of thunderstorms.

OCCA Announces Affiliate Program

Sat, 19 May 2012 06:00:42 -0400

The Otsego County Conservation Association has become a member of several outdoor retailer affiliate programs as a means of fundraising. Once accepted into a program, the organization is sent a link to the retailer's website which has a tracking c...

Carry Out and Delivery Orders through Mobile and Web

Thu, 17 May 2012 06:00:44 -0400

Businesses in the restaurant industry can realize immediate benefits from mobile marketing, particularly through messaging programs. For example, a messaging program can target followers with special offers and help fill empty seats any day of the...

EcoTeam Memberships Support OCCA, Cooperstown PTO

Tue, 15 May 2012 06:01:08 -0400

Cooperstown Central School students ages 18 and under are invited to join the Otsego County Conservation Association's new EcoTeam.

BVA Wildflower Walk, Garlic Mustard Eradication and Picnic Set for May 13

Mon, 07 May 2012 06:00:46 -0400

On Sunday, May 13, the Butternut Valley Alliance will hold its third annual Wildflower Walk at Elmwood beginning at 1:30 p.m., including a picnic and the pulling of invasive garlic mustard plants.

Small Businesses Tricked into Paying Unnecessary "Government Fees"

Mon, 07 May 2012 06:00:38 -0400

You receive an official looking envelope from the "United States Trademark Registration Office". You open it. Inside is a document with barcodes, your address, and detailed information about your recent trademark filing. It announces that a fee ...

Hike Set for Basswood on Saturday

Fri, 04 May 2012 06:00:49 -0400

On Saturday, May 5 at 1 p.m., OCCA Program Director Travis Sauerwald will lead a hike through Basswood Pond State Forest, in the Town of Burlington, using both the blue and yellow trails to form a figure 8 for a total of approximately five miles. ...

Bike to Work Day is May 16

Fri, 04 May 2012 06:00:49 -0400

Pump up your bike tires! The Fourth Annual Bike to Work Day for Otsego County will be held on Wednesday, May 16. Otsego Regional Cycling Advocates, a committee of the Otsego County Conservation Association and sponsor of Bike to Work Day, is hopin...

Today's Most Important Marketing Decision

Wed, 25 Apr 2012 06:00:22 -0400

The use of mobile devices (smartphones and tablets) is continuing to grow at an amazing pace. Smartphone usage for 2011 is estimated at 90.1 million with an expected increase to 106.7 million users in 2012, according to a September 2011 study by ...

OCCA Members are Off the Trail without a Compass!

Sun, 22 Apr 2012 06:00:45 -0400

In an effort to raise funds toward countywide programming, the Otsego County Conservation Association has launched its second electronic fundraiser. Picking up where last year's "Up the River without a Paddle" left off, OCCA's "Off the Trail witho...

Afternoon Hike on April 22 Kicks Off OCCA Nature Walk Series

Thu, 19 Apr 2012 06:01:08 -0400

The Otsego County Conservation Association's 2012 Nature Walk Series begins on Sunday, April 22 at 1 p.m. with an Afternoon Walk at The Robert V. Riddell State Park. Patricia Riddell Kent and Steve Kent (the donors of the state park land) will le...

OCCA's "Reduce, Reuse, Recycle" Garage Sale

Thu, 19 Apr 2012 06:01:01 -0400

The Otsego County Conservation Association's Annual "Reduce, Reuse, Recycle" Garage Sale will be held on Saturday and Sunday, April 28 and 29 in the Cooperstown Farmers' Market building at 101 Main Street, Cooperstown. The official collection date...

Earth Festival is This Weekend at Milford Central School

Wed, 11 Apr 2012 06:00:58 -0400

This Saturday, April 14 at Milford Central School, Earth Festival 2012 will feature several new attractions as well as many old favorites. At the same location and in conjunction with Earth Festival, the Master Gardeners of Cornell Cooperative Ext...