451 Marketing Founder, AJ Gerritson, to Speak at ICSC New England Idea Exchange

This afternoon, 451 Marketing Founding Partner, AJ Gerritson, will be speaking at the International Council of Shopping Center's New England Idea Exchange. The event will take place at the Hynes Convention Center in downtown Boston. The presentation, "Get Linked-In to Digital Marketing and Social Media Strategies" will be co-presented by Mike Proulx, SVP and Director of Digital Strategy at Hill Holliday, and David Fleming, Director of Corporate Marketing at WS Development.

The goal of the presentation is to demonstrate how real estate developers and retailers are harnessing the power of social media and new technologies to engage shoppers, attract retailers, and keep them both coming back for more.

Gerritson will offer consumer sales perspective, teaching attendees about digital and social media trends, how these new technologies effect commerce, and potential crises they may face in the social media world.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.

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