451 Marketing Hosts "Ask the Experts" Panel
BOSTON, MA (06/14/2011)(readMedia)-- 451 Marketing is hosting the first in a series of panels - part of their "Ask the Experts" Thought Leadership series on Thursday, June 16th at Umbria Prime in downtown Boston. Panelists include Damien Smith of Yelp, Justin Schaffner of SCVNGR, and Tom O'Keefe of BostonTweet and Groupon. Discussion will be focused on how businesses can use these services to strengthen their marketing campaigns. This sales-free event is a prime opportunity for attendees to learn about how to best leverage these prevalent services.
"Most businesses are familiar with these deal sites and services being offered to their customers, but don't know the best way to approach working with them," said panel host and 451 Marketing Director of Search Engine Marketing, Francis Skipper.
In addition to gaining full knowledge of how these services work, guests will learn how to make location-based services work for them. Deal sites can be overwhelming for businesses that aren't completely prepared with the facts before jumping in.
"This is an opportunity for us to educate our clients and other members of the Boston business community. Right now, we are just seeing the tip of the iceberg when it comes to social deal and location-based services, and this type of event will help them re-think the way they plan marketing campaigns to leverage these types of services" added 451 Marketing Founding Partner, AJ Gerritson.
There are a few seats left for this "Ask the Experts" Panel. To RSVP for this free event, email Rachael Weiner (rweiner@451marketing.com). No agencies, please.
About 451 Marketing
451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visitwww.451marketing.com.
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