451 Marketing Names Michael O'Neill Executive Vice President of Financial Services

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Michael O'Neill, EVP of Financial Services, 451 Marketing

BOSTON, MA (02/03/2015)(readMedia)-- 451 Marketing, an award-winning national integrated communications agency, today announced that Michael O'Neill will lead its financial services division as Executive Vice President. O'Neill is a well-known industry veteran with over 25 years of experience at institutions including SBLI, U.S. Trust and Citizens Financial Group.

"There is a big opportunity for financial services firms when it comes to the latest marketing strategies," says O'Neill. "We're here to embrace that opportunity with cutting edge content, social media and search marketing campaigns. 451 Marketing's team has the depth of experience and creativity required to help these brands be successful."

With a unique team comprised of agency and financial service professionals, 451 Marketing has created a dynamic unseen at other agencies.

"451 Marketing's real differentiators are the dedicated team and level of service we afford every client," says O'Neill. "Matching the agency's strengths in B2C and B2B content, digital and public relations marketing with the unique needs of the technologically advanced and heavily regulated financial services industry is a charge that I am eager to lead."

Prior to joining 451 Marketing, O'Neill was the SVP of Marketing & Distribution at SBLI of Massachusetts, where he expanded the sales footprint from 15 to 49 states, revamped distribution networks and dramatically changed digital marketing efforts with direct bottom line improvement.

With as esteemed career that began at U.S. Trust, serving as a Commercial Lender, Team Leader and Regional President, O'Neill's impressive track record includes driving the acquisition of Brewer & Lord by U.S. Trust; serving as President of Citizens Financial Group's Insurance Services, where he oversaw all commercial sales management for New England and spearheaded commercial cross-sell incentive and marketing efforts; working as Private Client Advisor at U.S. Trust Bank of America Private Wealth Management; and serving on the Board of Directors of SBLI of MA.

O'Neill is the current Chair of the Boston School Committee, where he has served since 2008 when appointed by then-Mayor Thomas Menino. Extremely involved in Boston's non-profit community, O'Neill also serves as Chair of the Private Industry Council's Youth Council, overseeing all federal Workforce Investment Act funding for youth efforts.

O'Neill is a graduate of Boston Latin School, Boston College, Babson College, the Stonier Graduate School of Banking and Royal Bank of Scotland/Harvard Business School Executive Leadership Programme. He currently resides in Charlestown, MA.

About 451 Marketing

451 Marketing is an award-winning, fully integrated marketing and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that make people fall "crazy-in-love" with your brand. For more information, visit www.451marketing.com.