451 Marketing to Host Workshop, "Managing a Crisis in Today's Digital World"

AJ Gerritson, Founding Partner of 451 Marketing in Boston, is leading a workshop on "Managing a Crisis in Today's Digital World," on Thursday, July 28th, 2011 from 8:00-10:00 am. This free session will give attendees insight into the ever-changing landscape of corporate and personal reputation management. With over thirteen years of experience in digital marketing, AJ will teach attendees how to develop a comprehensive plan to prepare for and react to digital public relations crisis.

"While there is no foolproof plan for avoiding PR crises, it is important for a company to be prepared in case an incident arises" said Gerritson. "Information travels more quickly and freely than ever. It is essential to ensure that your brand can bounce back from any crisis."

There may be no escape from occasional bad press, but there are ways to minimize the negative effects and restore consumer confidence. AJ will teach attendees how to leverage digital public relations tools, monitor brand reputation, and create a comprehensive crisis plan using case studies and a step-by-step approach. With appropriate planning and management, your company can rebound from a crisis without skipping a beat.

RSVP for this free event visit: http://bit.ly/wkshpr . You can follow this event on Twitter with #451Wkshp.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.

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