451 Marketing's AJ Gerritson to Moderate Digital Strategy Panel at MITX's July Event

BOSTON, MA (07/09/2010)(readMedia)-- 451 Marketing's Founding Partner, AJ Gerritson, will moderate a panel on the topic of "Top Five Mobile Application Strategies" at the Massachusetts Innovation & Technology Exchange's (MITX) Digital Strategy Event. The panel discussion will take place on Tuesday, July 13, 2010 from 8:00 AM to 10:00 AM at Northeastern University's International Village in Boston, MA.

"I think it's critical for businesses to understand how best to use mobile applications in marketing strategies. Mobile applications are becoming increasingly popular and it's more important than ever for businesses to recognize how consumers are receiving and sharing information, and capitalize on that knowledge in a strategic way," said Gerritson. "I am excited to discuss, with other industry leaders, the current trends and the top strategies for businesses to leverage mobile applications."

AJ Gerritson will be joined by the following panelists: Adam Heroux, Account Director at 89 Degrees; Ken Kimmel, Co-Founder & President of On The Spot Systems; Caitlin Remby, East Coast Head of Sales at NAVTEQ Media Solutions; and Mike Wallace, Executive Director of Digital Advertising Strategy at Boston.com. The panel is part of MITX's Digital Strategies Series.

Panelists will examine each of the following mobile application strategies, including examples that illustrate the impacts of: loyalty programs, customer feedback, geo-tagging, customer relationship management, and other applicable strategies.

Attendees will learn how to harness the power of mobile applications to drive revenue, engage customers and stay ahead of competitors.

For more information and to register for this event, visit here: http://www.mitx.org/events/2283.cfm.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.