451 Marketing's AJ Gerritson to Present at the Annual TMCA Conference and Marketing Expo

BOSTON, MA (06/04/2010)(readMedia)-- 451 Marketing's Founding Partner, AJ Gerritson, will present on the topic of "Unifying Your Customers in Real Time: A Case for Social Media" at the 2010 Annual Conference and Marketing Expo hosted by the Transportation Marketing and Communications Association. The presentation will take place on Monday, June 7, 2010 from 2:45 PM – 3:45 PM at the Marriott Harbor Beach Resort & Spa in Ft. Lauderdale, Florida.

"I think it's critical for businesses to understand how best to use social media to unify customers in real time. It's more important than ever for businesses to recognize how consumers are receiving and sharing information, and capitalize on that knowledge," said Gerritson. "I am excited to discuss, with other industry leaders, effective social media marketing strategies for businesses."

Gerritson will be joined by Laz Gordon, a Senior Account Executive at WorkFlowOne, for the presentation. They will tackle topics including, what exactly social media is as well as potential social media applications, and how they increase revenue and decrease costs for businesses. The session will also include examples of how business-to-business companies are incorporating social media into their marketing plans, and a guide for how to build a strategy for marketing in a networked world.

TMCA is the only association serving transportation marketing, sales, and communications professionals in all market segments of the North American transportation industry. The TMCA Conference and Marketing Expo focuses on educating marketing professionals on the knowledge, tools, and connections needed for the transportation industry. Those in attendance will hear new ideas from experts in the field, have the ability to network, meet with editors, learn about customer issues and find solutions to these issues. At the Expo, attendees will take part in branding, advertising, public relations, social media and sales sessions.

For more information, visit: http://www.tmcatoday.org/Conference/Register.asp

About the Transportation Marketing & Communications Association (TMCA)

The Transportation Marketing & Communications Association (www.TMCAtoday.org) exists to promote the importance of the marketing and communications profession within the transportation and logistics industries. The association provides valuable benefits to its nearly 300 members and the 7,000 professionals working in all modes and market segments of the industry including recognition of excellence through the annual Compass Awards, extensive educational programs and networking opportunities.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.