451 Marketing's AJ Gerritson to Speak at 20th Annual Software Industry Conference

BOSTON, MA (06/16/2010)(readMedia)-- 451 Marketing's Founding Partner, AJ Gerritson, will host a "How to Build a Social Media Strategy" session at the 20th Annual Software Industry Conference. The three-day conference will start on July 15, 2010 at the Hyatt Regency DFW in Dallas, Texas.

"I think it's critical for businesses to understand how best to use social media for marketing. It's important for businesses to recognize how consumers are receiving and sharing information, and capitalize on that knowledge," said Gerritson. "I am excited to discuss effective social media marketing strategies for businesses."

Gerritson will speak on the subject of how to build a social media strategy, including how to integrate public relations practices, for those companies that need help achieving corporate marketing goals. The presentation will focus on social media's true cost, the potential problems that arise when corporations do not utilize correctly their resources and some initial steps for building a social media strategy.

The conference is held each summer in mid-July for three days and it includes ten different educational sessions varying in topic and skill level, evening events, and a Gala Networking and Awards Dinner. The final event includes cocktails, dinner, live music, unique networking and the presentation of the 20th Annual Software Industry Awards.

The Software Industry Conference is the premiere event for Independent Software Vendors. It is held to further educate professionals about marketing, business and software in conference sessions, to encourage networking with peers and vendors at evening events, and to inspire new ideas for ways to take online businesses to the next level.

For more information, visit: http://www.sic.org/index.asp.

About Software Industry Conference

This event is held each summer in mid-July for three days. Starting with a welcome reception, the next three days are filled with educational sessions, various evening events, and association luncheons. The conference ends with the Gala Networking and Awards Dinner, where the Software Industry Awards are presented. The conference promotes learning more about marketing, business and software in conference sessions, networking with peers and vendors at the evening events and in the hospitality suites, and then returning to work energized with new ideas (and new approaches to old ideas), ready to take online businesses to the next level.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.