451 Marketing's AJ Gerritson to Speak at PKF North America's Business Development and Marketing Conference

BOSTON, MA (09/10/2010)(readMedia)-- 451 Marketing's Founding Partner, AJ Gerritson, will present "Real Business Applications for Social Networking and New Media" at PKF North America's 2010 Business Development and Marketing Conference. The two-day conference will be held on October 21-22, 2010 at the InterContinental Boston.

"I think it's critical for businesses to understand how best to use new media for marketing and business development. It's important for businesses to recognize how consumers are receiving and sharing information, and capitalize on that knowledge," said Gerritson. "I am excited to discuss with attendees effective social networking strategies for growing and marketing a firm."

Gerritson will speak on the subject of how to use social networking and new media marketing techniques for businesses, including the advantages of using these techniques for marketers, business developers, accountants, clients and prospects. The presentation will focus on social media's return on investment, successful new media marketing campaigns and realistic expectations for businesses using new media.

PKF North America's 2010 Business Development & Marketing Conference, "Capitalizing on the Growth Opportunities Around You," will provide attendees with insights, tools and an action plan to advance as professionals whose responsibilities include growing businesses. The conference will help attendees to identify the most promising lead-generation opportunities for accounting firms, describe how marketing and professional staff can work together to generate leads, understand real business applications for social media within accounting firms and document best practices for business pipeline management.

About PKF North America

Headquartered in Atlanta, Georgia, PKF North America is a leading association of 88 separate and legally independent accounting and consulting firms located in the U.S. Canada, The Caribbean and Mexico. Member firms benefit from access to specialized knowledge and expertise throughout the association and through professional education, marketing and practice development and a library of best practices materials. Please visit www.pkfnan.org/client for more information.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.