451 Marketing's AJ Gerritson to Speak at What's Next DC: Your Marketing Communications Roadmap Conference

BOSTON, MA (12/16/2010)(readMedia)-- 451 Marketing's Founding Partner, AJ Gerritson, will present "Building a PR Campaign for the Digital World" at What's Next DC: Your Marketing Communications Roadmap Conference. The conference will be held on January 24, 2011 in the Marvin Center Grand Ballroom at The George Washington University in Washington, DC.

"I think it's critical for businesses to understand how best to use digital public relations tactics for creating awareness, building loyalty and driving revenue. It's important for businesses to recognize how consumers are receiving and sharing information, and capitalize on that knowledge," said Gerritson. "I am excited to discuss with attendees effective public relations strategies for growing and marketing a company in a digital world."

Gerritson's presentation will take a close look at current statistics, and several examples of both business-to-business and business-to-consumer companies that have built successful digital PR campaigns, as well as those that have failed. Gerritson will provide attendees with a preliminary plan to formulate a public relations campaign for the digital world.

The What's Next DC Conference, hosted by Green Buzz Agency, aims to give attendees new approaches to marketing and communications through case studies, brainstorm sessions and personalizes solutions. The conference will include strategy sessions, and niche learning sessions where attendees can discuss areas of interest and expertise with leaders in the marketing field. Additionally, there will be an area within the conference dedicated to networking.

For more information about this event and to register, please visit: http://whatsnextdc.com/.

About Green Buzz Agency

Our Washington, DC based agency specializes in high-end Corporate Video Production Services for organizations of all sizes. We understand marketing strategy and that your brand image is your most valuable asset. Well-known brands trust us to produce videos that match the high standards of their image, while standing out from their competitors. For more information, visit http://www.greenbuzzagency.com/.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.