AJ Gerritson and Francis Skipper to be Featured Speakers at Marketing Symposium

451 Marketing Founder and VP featured as Marketing Experts at MRA Restaurant Symposium

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AJ Gerritson & Francis Skipper to be Featured Speakers at 2012 Restaurant Symposium hosted by the Massachusetts Restaurant Association

BOSTON, MA (05/21/2012)(readMedia)-- 451 Marketing's Founding Partner AJ Gerritson and Vice President of Digital Marketing Francis Skipper will be featured as speakers at the 2012 Restaurant Symposium hosted by the Massachusetts Restaurant Association. The Symposium will take place on Wednesday, June 18, 2012 at the Colonnade Hotel in Boston.

Gerritson will be featured on a panel along with representatives from Boloco, RealFood Consulting, Triumph Revenue Advisors, and the Green Internet Group. Directly following the panel, Gerritson will lead a "Quick Fire Marketing Challenge" - an interactive exercise where the audience members will act as marketing consultants based upon unique restaurant scenarios.

Skipper will be featured as a speaker in the afternoon session, "Using Emerging Technologies for Targeted Marketing and Promotional Campaigns."

"Mobile devices have drastically changed the marketing landscape," said Skipper. "New tools and technologies have not only shaped the tastes of our customers, but our ability to market to them. We, as marketers, have to rise to meet the challenge by keeping up with the latest trends and best practices in the digital space."

The event will take place from 8:15am – 7:00pm. Sessions and workshops are set for 8:15am-4:00pm and a networking and cocktail mixer will be from 4:00-7:00pm. You can register online here.

You can follow the event on twitter @MassRestaurants and join the conversation using hashtag #MRASymposium.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing, and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.