Alice DuBois Named Account Manager at 451 Marketing

BOSTON, MA (06/03/2010)(readMedia)-- 451 Marketing Partner Thomas Lee announced today that Alice DuBois joined the 451 Marketing team as an Account Manager. DuBois brings experience in marketing, public relations, event planning, and social media marketing to her new role, and will specialize in developing and executing integrated public relations campaigns.

"Alice will make a great addition to the 451 Marketing team," Lee said. "As we saw through her great work as an Intern with 451 Marketing, Alice is a talented writer and a burgeoning PR talent."

At 451, DuBois will be responsible for developing and executing strategic communications campaigns as well as utilizing public relations 2.0 and search leveraged public relations techniques for 451 marketing's public relations clients. DuBois' duties will include creating and assembling press materials for clients as well as compiling media lists, researching and communicating with contacts at various media outlets.

Prior to joining 451 Marketing fulltime, DuBois served as Marketing Intern at the agency. DuBois was responsible for managing the agency's social media accounts, including the Twitter feed and the Facebook Fan Page as well as assisting the Marketing Coordinator in all agency-related marketing initiatives. Prior to that, DuBois served as the PRSSAgency Account Director at Boston University, where she was responsible for working with a team of six individuals to develop a PR campaign for InternshipRatings.com as well as coordinating team activities, and communicating with the client and facilitating the execution of all PR strategies.

Before joining the PRSSAgency team, DuBois studied abroad in France and served as a Marketing Intern at L'Action Cosmétique, a cosmetics brand, where she was responsible for assisting in marketing as well as researching and developing product and packaging research for the Action Cosmétique cosmetics line. Additionally, she developed new marketing campaigns for foreign skincare and hair care lines to be distributed in France.

DuBois is a recent graduate from Boston University's College of Communication where she received a B.S. in Communication with a concentration in Public Relations. She currently resides in Boston, MA.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com.