American Solar Direct announces new operations facility in City of Industry

SANTA MONICA, CA (03/18/2011)(readMedia)-- American Solar Direct Inc. (ASD), an established provider of solar systems to residential customers, announced today the opening of a new operations facility in the City of Industry, California. The facility will serve as the hub for installation services, maintenance, and customer care for ASD's growing customer base in the San Gabriel Valley and Inland Empire regions.

This location is the second operations facility for American Solar Direct, which has also recently expanded its Santa Monica headquarters.

"We are so fortunate to be in a state with a solar-friendly regulatory climate and abundant sunshine," says Ravi Thuraisingham, President of ASD. "Every day we meet with homeowners who recognize the value of going solar. They are impressed with our competitive pricing and professional end-to-end installation and customer care."

Says California-native Christopher Biron, Director of Field Operations of ASD, "I am very pleased to have the opportunity to manage our new operations center right near Chino Hills, West Covina, Yorba Linda and other great solar cities. This allows us to continue to keep our costs down and support the local economy. By reducing transportation costs and keeping the local workforce employed, we can feel confident that our product is as good for the economy as it is for the environment."

Keeping solar lease costs down is an ASD focus. Its goal is to bring solar into wide acceptance through its simple, low cost solar lease alternative. When asked about its recent expansion, Brennan Mulcahy, CEO, had this to say: "At ASD, we are committed to making solar affordable for American families and helping America achieve energy independence through an environmentally friendly option."

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power, and take control of their electricity prices.