Association Executives Hold Marketing Seminar & Luncheon

ALBANY, NY (12/21/2007)(readMedia)-- The Empire State Society of Association Executives, Inc. (ESSAE) will hold a seminar and luncheon on Thursday, January 17, 2008 at the Albany Marriott located at 189 Wolf Road, Albany N.Y.

Stephen C. Carey, Ph.D., CAE, lead strategist, Association Management & Marketing Resources will present “Fundamentals, Best Practices & Models for Marketing Associations.” The course teaches an integrated approach to the association marketing and communications processes and will discuss trends, issues, best practices and benchmarks to build quantifiable value for an association.

The seminar will run from 9 a.m. to 12 p.m. A networking reception will follow from 12 p.m. to 12:30 p.m. A luncheon will start at 12:30 p.m. and conclude at 2 p.m.

The cost to attend the seminar and luncheon for ESSAE members is $90 and $120 for nonmembers. Reduced rates are available for multiple staff attending from the same association. The cost to attend lunch is $25 for ESSAE members and $30 for nonmembers. Individuals can register at www.essae.org.

ESSAE is based in Albany, N.Y., and comprises over 575 members, representing executives employed by trade, business and professional associations.

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