Bryant University student Sanjana Shah '20 collaborates with faculty on International Business research project

Summer to some people seems like the perfect time to soak up sun while sitting poolside, but for Sanjana Shah '20, Crystal Jiang, Ph.D., and Kacy Kim, Ph.D., that was the time to start work on a potentially ground-breaking collaborative research project.

It all began when Shah, an International Business (IB) major from Mumbai, met with Jiang to ask about job search strategy. "The conversation evolved to this cool idea" on storytelling-a technique brand marketers use to communicate to consumers-and cultural differences in consumer behavior.

To view these students click here: https://bryant.meritpages.com/achievements/Bryant-University-student-Sanjana-Shah-20-collaborates-with-faculty-on-International-Business-research-project/120579