Cedarville Student Launches Athleisure Brand to Foster Faith-Based Conversations

In a fitness culture driven by image, competition and self-promotion, Cedarville University junior Caden Westbrook is challenging prevailing norms with his new athleisure brand, Temple Fitness. Westbrook seeks to redirect attention from vanity to stewardship, using apparel as a catalyst for faith-based conversations. to redirect attention from vanity to stewardship, using apparel as a catalyst for faith-based conversations.

That concept pairs sustainable, quality clothing for athletes with a distinctive feature: a QR code on every item that directs people to a short video about the life, death and resurrection of Jesus Christ, giving customers an opportunity to share their faith in the gym.

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