Dancing Deer Baking Company Hires 451 Marketing to Develop and Employ a Full-Scale Social Media Campaign

451 Marketing to boost brand awareness and sales during the 2010 holiday season

BOSTON, MA (11/10/2010)(readMedia)-- Today, Dancing Deer Baking Company hired 451 Marketing to generate awareness and drive online sales with an integrated social media marketing campaign during Dancing Deer's busy holiday season.

"Dancing Deer is one of the most dynamic companies in the gourmet gift space and we are thrilled to handle its social media campaigns," said 451 Marketing's Founding Partner AJ Gerritson. "Social media, particularly when used to generate online brand awareness, and drive online sales, is a powerful tool for consumer brands. Dancing Deer is at the forefront of recognizing an integrated campaign as a necessity."

Dancing Deer Baking Company, incorporated in April 1994, is a gourmet gift company specializing in high quality and all-natural baked goods. Since its inception, the company has won several awards and honors for its dedication to great-tasting packaged consumer goods, commitment to customer service, and support of important philanthropic and community initiatives around Greater Boston. As part of Dancing Deer's commitment to philanthropy, it launched The Sweet Home Project in 2002, a program designed to help families move permanently out of poverty through donations to scholarship programs for homeless and at-risk mothers.

Dancing Deer's products are sold via its website and seasonal mail-order catalogs, and in specialty stores, natural products supermarkets and grocery retailers throughout the United States. 451 Marketing will be responsible for developing a campaign designed to drive quality traffic that will ultimately result in sales to the website. Additionally, 451 Marketing will create awareness of the brand and its products through blogger outreach, social media engagement, social media monitoring, and direct response marketing.

As part of the integrated communications campaign, 451 Marketing will advance Dancing Deer's online presence across various social media channels, including Facebook and Twitter. These initiatives reflect the components of 451 Marketing's integrated approach to communication, marketing and lead generation.

About Dancing Deer Baking Company

Dancing Deer Baking Company, founded in Boston, Massachusetts in 1994, is a national award-winning gourmet baked goods gift company. Dancing Deer's products are all-natural, certified kosher and baked from scratch, ensuring the best in taste and quality. For more information about the company and its products, visit http://www.dancingdeer.com.

About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in consumer public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit http://www.451marketing.com.