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Doug Bartow

ALBANY, NY (09/07/2022) (readMedia)-- For Immediate Release

Contact: Leanne Ricchiuti, Public Relations Account Executive, Overit, 518-222-8073

September 7, 2022

PRESS RELEASE

Doug Bartow Join's Overit's Senior Creative Team

(Albany, N.Y.) – Overit, a marketing and design company based in Albany, N.Y., has hired Doug Bartow to lead the design team at the firm, as the Director of Design.

This latest addition to Overit's roster deepens the imagination of the brand and design department. Bartow was previously a founding partner of id29, a design firm based in Troy, N.Y., and has been involved in branding projects for Puma, Harry Potter, and Pioneer Bank, to name a few.

Bartow was formerly the Director of Design at MASS MoCA, joining as only the museum's second employee, and established the Design Department in 1995, which was four years before the public opening of the space in 1999. He helped put the country's largest arts center on the World's cultural map by designing the museum's identity system, wayfinding and gallery signage, print collateral, merchandise, and web presence.

"We're very excited about having Doug with us," said Dan Dinsmore, Principal at Overit. "We were really looking for someone who can take a look at us, our clients, and what we do, from a thousand feet above, and make it cohesive. The pandemic has taught us that everyone is looking at things differently, and Doug is going to propel us forward into those new visions."

"I couldn't be more pleased to be joining the Overit team," said Bartow. "When I initially spoke with Dan, about developing this position, his focus was on transforming the agency by leading with design. And to that I said, 'challenge accepted.' I've been fortunate throughout my career to lead these transformative roles at various levels, and very much look forward to working with the talented team at Overit."

Bartow frequently lectures about design, and has written for various design publications, such as Speak Up (now Under Consideration) and HOW Magazine. He is a long-time member, and former President, of AIGA Upstate New York, the Professional Association for Design, whose mission is to build and promote the Upstate New York design community and advance design as a vital cultural force.

In 2010, Bartow was named by Graphic Design USA as one of the top 50 People to Watch. Doug earned a BFA in graphic design from the State University of NY at New Paltz and a MFA in 2D design from Cranbrook Academy of Art in Bloomfield Hills, MI.

To learn more about Overit, visit https://overit.com/.

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About Overit. Overit is a full-service, nationally-recognized creative agency of nearly 40 creative professionals representing marketing strategy, market research, creative development, video and audio production, media planning, public relations, web and social media. Founded in 1993 by Dan Dinsmore, the firm has developed a reputation for reshaping how businesses solve complex problems by blending technology, consumer insights, and out-of-the-box thinking to create the smart, innovative marketing strategies businesses need to communicate effectively. Learn more at https://overit.com/.